Being a beginner on the internet used to be hard, especially when building a website for yourself or your business. This is because there were literally no simple ways to build websites unless you had coding knowledge, which we understand is no easy feat for everyone. Here is where the Hostinger Website Builder comes in.
Our tests of the Hostinger Website Builder show that it is an easy-to-use tool that anyone, especially beginners, can use to create a site or store with great features without coding knowledge. It has drag and drop or something we refer to as the point and drop feature that allows easy customization of pages. But since it is pretty new in the market, we have decided to do a Hostinger Website Builder review for 2024 to show its reliability and how easy it can make your life.
This Hostinger Website Builder review will involve purchasing a plan and having full hands-on tests of their services to see how good they are. We will share screenshots and discoveries and give transparent or objective comments on their performance.
So, stay tuned!
Hostinger Website Builder Pros and Cons
| Pros | Cons |
|---|---|
| Easy-to-use Drag and Drop Builder | No Free Plan |
| Very Affordable | All Content is Lost During Template Switch |
| Free AI Tools (Logo Maker, etc.) | Limited Third-party Integrations |
| Unlimited Websites | |
| Free Domain & SSL | |
| Outstanding Speed and Uptime | |
| Powerful eCommerce Tools | |
| Free Templates |
Onboarding Process
Our first encounter in the Hostinger Website Builder review for 2024 was the onboarding process. Immediately after purchasing a plan and signing in, the interactive process prompted us to create our first site on the hPanel. We decided to take on that offer.
When we began to create our site with the Hostinger Website Builder during our tests, we were presented with two options to use as the Platform; WordPress, or the “Hostinger Builder with AI”. We chose the latter for this process. Afterward, we selected our preferred domain name. If you don’t have a domain name at the time, you can select the “Choose a domain later” option to use a temporary one provided by Hostinger.
Upon providing the domain name, we were brought to a page where we had two easy options. We could either use the Hostinger AI site creator or pick from the list of templates to build our website. Since this builder is aimed at beginners and we wanted to check how helpful it actually is, we chose the AI option. Based on our practical knowledge, the process is quite intuitive and requires less effort from a user. We will discuss this in detail in a later section.
To take our Hostinger Website Builder review a step further, we tried the “choose a template” method as well. We got our site designed in about 3 minutes. We made a few additional changes, like the logo and changing the menu’s layout. In no time, we published the site to our custom domain, and it was functioning perfectly.
Using the creator for both methods was effortless and just a matter of clicks from our experience.
Overall, the onboarding process during our Hostinger Website Builder review was straightforward. It is very intuitive for beginners who do not have any knowledge of web design and need a website setup in literally 30 minutes or less!
Speed and Performance Tests
One of the most important signals to note when choosing a website builder with hosting features is its speed or performance. Hence, we ran some speed tests during our Hostinger Website Builder review to see how our site would perform when visitors visit.
A site with fast-loading web pages is a traffic magnet because it will have low bounce rates that make Google happy. Therefore, it will stand a chance of ranking very high on search engine result pages (SERPs).
On the other hand, if you are running a slow-loading website, you will experience a high bounce rate. This is because visitors will leave when a page loads very slowly before it fully displays on their screen. Subsequently, the high bounce rate will signal to the Google algorithm that users are not having a good experience. So, it will lead to Google lowering your SEO success.
To ensure that Hostinger Website Builder will help your business grow in SEO and revenue with the help of fast-loading pages, we tested our site using three speed and performance testing tools; GTmetrix, PageSpeed Insights, and Pingdom.
GTmetrix
GTmetrix is a speed testing tool by Carbon60 that uses the basis of core web vitals to grade web pages. The tool sends test traffic to your website to analyze it and report its performance against the standards core web vitals set.
It also gives you suggestions on how to fix issues that might be affecting your website performance. As a rule, a high GTmetrix rating or grade means your website is doing well in speed and performance and stands a great chance of achieving SEO success. Here are some of the metrics GTmetrix uses in its analysis;
- GTmetrix Grade: The Performance column records how well your web page performs when real users visit compared to Google’s ideal sites. It does this comparison by comparing your results with the benchmarks set by the core web vitals. At the same time, the Structure column shows how well-arranged the elements on your web pages are. It calculates this by inspecting your pages’ CSS, HTML, and JS.
- Time To First Byte (TTFB): This metric calculates how long your server takes to return the first response to the user’s browser requests. An ideal TTFB is 0.8s or less.
- First Contentful Display (FCP): This metric measures how long it takes the first visible item on a web page to display on a visitor’s screen. It could be a text, image, video, etc. An ideal FCP is 1.8s or less.
- Largest Contentful Display (LCP): This metric calculates the time it takes for the largest item on your web page to display on the visitor’s screen. It could be a big hero image, button, heading, etc. An ideal LCP is 2.5s or less.
- First Input Delay(FID): This metric measures the time it takes for your site to respond to visitors’ interactions. This interaction could be a click on internal links or a scroll on the page. An ideal FID is 300ms or less.
- Cumulative Layout Shift (CLS): This metric calculates the degree of stability of your web page when a visitor visits. A good score means they will have a great user experience. An ideal CLS is 0.1 or less.
GTmetrix Results
We continued our Hostinger Website Builder review by analyzing our test website for speed and performance using GTmetrix. To do the test, we customized the header section and added a menu, logo, and two new sections. The first section contained a heading and a call-to-action (CTA) button. For the second section, we just added a picture as its background. Afterward, we commenced the test.
We recorded a TTFB at 169 ms, which is very impressive. This indicates that Hostinger cloud hosting technology is very effective and delivers fast websites. Hence, you have a good shot at great SEO performance. Note that the creator uses Hostinger’s servers which is our #1 recommended web hosting service. You can also read our comprehensive Hostinger review here.
Also, we recorded FCP and LCP at 694 ms and 872 ms, respectively during our experiments and tests of the Hostinger Website Builder. These results indicate that the storage technology that the Hostinger Website Builder put in place is very fast and can also help our SEO.
For CLS, we recorded a perfect 0, indicating that the Hostinger Website Builder could interpret our design well in HTML, CSS, and JS.
Furthermore, we recorded a good fully loaded time at 984 ms. This is a very impressive load speed because users can fully use our site within 1 second of clicking on our URL. It is a feat not many website builders can pull off. Therefore, it further guarantees our chance of SEO success.
Overall, we had 99% and 91% performance and structure scores, respectively, with a GTmetrix grade of A. This indicates that our site performs well and is in the 1st percentile of Google’s ideal sites. It also means that our site is user-friendly and easily navigable. Therefore, we have a guaranteed shot at great SEO performance.
Here is a summary of our GTmetrix test results:
- Time to First Byte (TTFB): 169 ms (more than 600 ms faster)
- Largest Contentful Paint (LCP): 872 ms (more than 1.6 s faster)
- Cumulative Layout Shift (CLS): 0 (perfect)
- Fully loaded time: 984 ms (very fast!)
PageSpeed Insights and Pingdom
For our second speed test during the Hostinger Website Builder review, we used PageSpeed Insights.
PageSpeed Insights is a Google project to test web pages for performance and speed issues. It is the origin of core web vitals, so it compares the performance of web pages to them. Then, it gives a score on a scale of 0-100, with 0 being the worst and 100 the best. It also gives suggestions on how to fix speed and performance issues it finds on your web pages so you can gain a better score and visitors can enjoy a great user experience.
As a general rule among most SEO experts, a good PageSpeed Insights score indicates that Google perceives your site as worthy. Thus, you will enjoy great SEO performance as far as site speed and Core Web Vitals are concerned.
Here is the summary of our PageSpeed Insights test;
- 94 Performance score
- FCP – 0.7 s
- LCP – 1.1 s
- CLS – 0
These results are very impressive because the site passed the Google speed and performance tests with flying colors. Hence, we can say that with the Hostinger Website Builder, you can create and host a site with fast-loading pages that will have a great shot at SEO success.
For our last speed test, we used Pingdom to send test traffic to our website from a Washington, DC., USA, server. We recorded a load time of 513 ms. This is very fast and better than we have recorded for some traditional hosting websites. Therefore, again, based on our observations, we can testify to the speed of the Hostinger Builder sites.
Hostinger AI Website Creator Makes Customization Faster
The next aspect that blew our minds in the Hostinger Website Builder review for 2024 was their AI website creator. As we said earlier, it is a very intuitive AI that takes your idea of a website and builds it for you in less than a minute!
The first page we saw was the one illustrated in the screenshot above. We provided our brand name, website type, and site description to give the AI some information about our business. This would help it design a befitting template for our site. Immediately after we hit “Create a website”, the AI began to create the templates for us.
It built three different templates of the homepage for us with great branding, and we made a choice. Additional pages like Blog, Online Store, etc., were included as well. Their designs were great, so we added them.
You can switch to the Style tab to change your font and color palette to match your brand’s.
After that, the AI creator redirected us to the main editor to finalize our designs and customize more relevant parts of our site.
Using the AI site creator during our Hostinger Website Builder review was very fulfilling. It created a simple website for us and added relevant pictures to our gallery. So it was pretty easy for us to go with them and remove the potentially copyrighted ones to replace them with new ones.
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Customizable Templates to Make Designs Easier
The next design approach we explored during our Hostinger Website Builder review was using templates.
The easiest site creator, from our practical knowledge, has dozens of pre-designed templates to choose from. These templates are fully customized websites grouped into different categories. Hence, you can choose your most related template by filtering the results using your niche. This gives your design journey a headstart as you only need to edit the wording and pictures for personalization or branding.
Luckily, you can automatically change the whole color combination of your site by switching to a different theme under Styles in the editor. You may also change the layout, especially by removing unnecessary sections or elements from the pages.
There are also many pre-designed sections and pages, like online stores, blogs, contact, etc., that you can add with a click from your editor environment. This helps to make your customization even faster when using templates or starting from scratch.
Conclusively, our research indicates that the templates add an extra layer of ease to using the Hostinger Builder and help beginners achieve the formerly impossible easily and faster.
Easy-to-use Website Editor
The Hostinger Builder is one of the simplest and most beginner-friendly editors we have seen on the market. It has a drag-and-drop feature that allows you to customize your web pages easily and put elements exactly where you want them.
It has numerous basic and advanced elements to build any website for beginners. These elements are on the left side of the editor and can easily be dragged to any spot on the page you are designing.
Furthermore, you can customize your pages at the element and section levels. That is, you can alter the styling and layout of elements you add to your pages to your taste. Also, the elements and their editing options are not just indicated by icons. They are in words, so you will know what each toggle or button does to your elements, sections, or pages.
Another very important detail is the presence of gridlines. In designing, gridlines are really helpful in aligning and arranging elements correctly on a page. So, the Hostinger Website Builder provides gridlines that give you an idea of where to put some elements in each section for uniformity and a better layout. This helps greatly in the responsiveness of your pages.
The editor also makes it very easy to create new pages and write blog posts. Many customization options sometimes require plugins on CMS and other website builders, but you can access them freely here.
Lastly, the editor allows you to easily integrate many applications into your site. This includes connecting your email list, optimizing your site for SEO, and other third-party integrations your site needs.
In our opinion, based on this Hostinger Website Builder review, we find it a must-have website builder for beginners looking for simplicity, easiness, and effectiveness. It is your best bet to create a site easily on your own.
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It Supports Multilingual Sites
Another feature we really loved during our Hostinger Website Builder review was the multilingual support. From our observations during the test, we noted that the Hostinger Website Builder lets you provide your site to visitors in about 50 languages. This means your website will not need to use Google Translate to display correctly to viewers in languages other than English.
It also means you can create a simple multisite network that most WordPress traditional hosting companies do not support easily with a click. This is an incredible feature and is worth every penny.
To do this, you must first choose English as your default language so that everyone visiting from anywhere in the world sees that first. However, if you prefer another language as the default, you can go ahead to choose that too.
Once you add a new language to your site, all the pages on your site are duplicated. Hence, ensuring you have finished customizing your site before adding a new language is important. Also, you should note that adding a new language does not automatically translate your site from the default language. You need to do this translation yourself, so you need help from someone speaking those languages.
On the other hand, you may use a translator and paste them into your pages. Google Translate or Deepl are reliable translators you can use for that purpose.
Overall, this is great if you need a multilingual website containing only static content since you have to manually effect the language changes. However, it makes management easy for you since many multilingual websites are managed using separate dashboards.
Pricing and Features
Some very important aspects we critically examined during our Hostinger Website Builder review for 2024 were the pricing and features that come with the packages.
When it comes to pricing, the Hostinger Website is very affordable. It has only one premium package. The plan comes with dozens of pre-designed templates that will make customization easier for you. Furthermore, you will get free SEO tools to optimize all pages on your site individually for better rankings on Google and other search engines. This will help you get more traffic and therefore increase your earnings.
Due to the limited third-party integrations available, you may embed some popularly supported codes in your site. However, these codes will show in the head section of your pages, so ensure the codes can work there.
Breakdown of the Hostinger Website Builder & Web Hosting Plan
The Website Builder & Web Hosting plan costs about $3 per month for the initial yearly subscription. It comes with free hosting and a domain name you can use for a year. Also, you will get a free SSL certificate to secure data and information transfers between web browsers and your site (server).
In addition, you will get unlimited storage and bandwidth. Therefore you can create a site with thousands of pictures, texts, and other graphics without worries. You can also effectively accommodate heavy traffic to your site without monthly or yearly limits. What’s more, you can create up to 100 sites on that single plan!
Furthermore, you will get free email hosting to store your emails and create a custom address with your domain name. This will help you gain more trust and increase conversation rates when you send out newsletters and sales copies because receivers can confirm it is really from you.
Moreover, it comes with several AI tools to make your life easier. They include an AI logo maker, a business name and slogan generator, and an AI writer. These tools help with your branding and allow you to blog faster and easier too.
Furthermore, they make it easy for visitors to connect with you by integrating Whatsapp and Messenger live chats into your site. This allows you to have real-time conversations with your visitors and builds a great customer service experience for them.
You will also get third-party integrations like Meta or Facebook Pixel, Analytics, and Google Tag Manager to track and manage your visitors for marketing purposes.
eCommerce Features of the Website Builder & Web Hosting
The plan does not only allow you to build normal blogs or sites, it has full eCommerce compatibility with many commendable features too.
It allows you to list up to 500 products for sale on your online store. This includes variations of each product. The beginner-friendly site creator also allows you to add more than 20 payment methods through Stripe so that payment for orders goes directly to your account. Although, you may be charged a processing fee for every transaction made on your store by Stripe. The builder has no additional transaction fee.
You will also be able to send automatic emails, such as order and booking confirmations. This allows the buyers or clients to be updated on the status of their transactions.
In addition, you will get a very extensive and easy-to-use store or eCommerce dashboard to manage your orders and inventory. You will be able to see which orders have been placed and know if some products are still in stock or not. The latter is provided you indicated the quantity of the products you had in your physical store(s) beforehand.
Furthermore, you will be able to create discount or coupon codes that you can share with your fans or customers to use. This could be a form of promotion to improve brand awareness or sales. You will also be able to set the conditions that buyers must meet before they can be eligible to use the discount codes.
Therefore, the plan is useful for anyone interested in having a seamless experience building a standard site, a blog, a simple online store, etc.
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30-Day Money-Back Guarantee
Another very commendable detail we discovered during our Hostinger Website Builder review was their money-back guarantee.
The builder has a 30-day money-back guarantee. So, if you are ever dissatisfied with their services after making a financial commitment, you can get a full refund within 30 days of purchase, no questions asked.
However, if you subscribed to the yearly plans and claimed the free domain, the Hostinger Website Builder will deduct the full domain registration price from the refund before processing.
It Has Both Basic and Advanced eCommerce Tools
One of the strong suits we discovered during our Hostinger Website Builder review was its eCommerce compatibility and the available tools.
For a website with an online or eCommerce store to function effectively, it needs to have some features. These features include but are not limited to product listing, carts, shipping options, payment gateway integrations, appointments or bookings, and inventory management.
The easy-to-use builder has the majority of these features to help beginners and mid-level experts to run an online store. However, you need to subscribe to the Business plan to get these features.
The website builder comes with its eCommerce dashboard, the store manager, where you can manage your store independently from your blog. You will have the ability to list up to 500 products and variations at a time. Also, you will be able to set appropriate categories for your products and modify them later.
You will also be able to connect your Stripe account for payments of orders. This connection allows your customers to make payments through the over 20 secure methods Stripe provides. This includes Google Pay, AMEX, Apple Pay, credit cards, etc. In addition, you may add manual payments like bank transfers, cash on delivery, etc.
It also allows you to manage all the orders your store receives from a single dashboard. This way, you can track the orders you have fulfilled and those you haven’t. It also allows you to accept bookings if you provide services instead of physical products.
For promotional purposes, it allows you to create discount codes that you can share with your customers to get better product deals. This helps to build a stronger relationship with your customers and retain them. It also allows you to win new customers with initial promotional offers.
With all these eCommerce features Hostinger Website Builder provides, you can host a working online store and manage it effectively like a pro.
It Supports a Great Number of Marketing Tools
While deep inside our Hostinger Website Builder review, we also noticed their marketing features.
The Hostinger Website Builder has many supported third-party integrations that aim to improve your marketing goals. You can connect your Google Analytics, Meta Pixel, and Google Tag Manager to the site. These tools help you to achieve your marketing goals by tracking your traffic, conversions, and click-through rates (CTR). However, you will have to log in to your accounts on these tools to see the reports.
You will also be able to link your HotJar account to measure heat maps on your pages. This helps to know where visitors are likely to click on your sites. Thus, you can know where to put important links and information on your pages for better conversation rates.
In addition, you can make money on your site by connecting to your Google Adsense account. After this connection, you may place your ad codes using the embed code element on any page you want.
Subsequently, you will start making money from your site traffic by displaying contextual ads to visitors. If you have similar ads to display, you may use the custom codes option to link your site and the embed code element to add ad blocks or codes.
An SEO-Ready and Mobile-Friendly Editor
Another aspect we noticed in our review of Hostinger Website Builder was that the editor is both SEO and mobile-ready.
From our practical knowledge, the beginner-friendly builder allows two design modes; desktop and mobile. The mobile mode allows you to create a website that will perform well on devices with smaller screens, which helps your SEO. Hence, you can see exactly how your site will look for mobile users and customize it for better performance or user experience. It is an amazing feature because most website builders will not allow you to customize the mobile version of your site.
Also, you do not have to worry about distorted pages since Hostinger Website Builder is mobile-responsive. It will automatically display the mobile versions correctly to visitors as you have set it in the editor by adapting to their screen sizes. This applies to all templates and pre-designed sections you add to your pages.
Additionally, Hostinger Website Builder comes with a full SEO package. You can manage your on-page SEO by setting your image alt, post titles, and meta descriptions. You will also be able to add Google Console tags to your site to monitor your performance on SERPs.
Furthermore, Hostinger Website Builder tools such as the title generator, text generator, and AI writer can write an SEO copy for you in seconds. Thus, these tools will help you achieve fast SEO success if you use them correctly.
In addition, the free SSL certificate also indicates support for security and SEO. Google loves sites with SSL certificates because they are trustworthy and secure the exchange of users’ private info between servers and browsers. As a result, its provision of a free SSL certificate will help to boost your SEO performance.
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24/7 Customer Support
The Hostinger Website Builder has amazing 24/7 customer support. The team is available and ready to help you with any issue, be it designs, billing, technical, etc., you may encounter. They are available through email system and live chats.
They also have a very rich Help Center that has frequently asked questions with expert answers. This Help Center also contains several step-by-step tutorials with graphical guides and illustrations. Hence, you can learn all about the editor by browsing through the Help Center.
To contact the Hostinger Website Builder customer support through live chat, click on the floating button in the bottom right corner of their site. You will have to chat and drop your question for the chatbot and wait for an agent to attend to you.
In our experience during the Hostinger Website Builder review, we got a reply within 10 minutes and only needed help with a simple task; adding links to our page. The support staff gave us a quick walk-through by linking us to an already-made guide from the Help Center.
Therefore, we concluded that Hostinger Website Builder’s customer support staff is resourceful and fast to help. Also, we can see that almost every issue you may encounter as a beginner has been answered or simplified by the most beginner-friendly creator.
A Free, Fast, and Helpful AI Logo Maker
A crucial feature we discovered during our Hostinger Website Builder review for 2024 was their AI logo maker. It has an AI logo maker with three approaches; Auto, Describe logo, and Create yourself.
To use the Logo Maker, choose it from your toolbar on the Editor page. Please provide your brand name, slogan, and industry on the next page (shown below).
Then, choose the approach you want by switching the tabs at the top of the page. The first two approaches are controlled by AI and do not require you to have any graphic design skills. You only need to know what you want for your logo and tell the AI to design it.
For the Auto approach, the AI will create a few logos for you based on the information you provided about your site earlier. The second approach, Describe logo, allows you to describe your icon to the AI. You can later customize the results by changing the color, slogan, brand name, and icon.
To design a logo with the “Create yourself” option, switch to its tab. In due course, you can change the icon in the logo the AI created for you to another one or describe an icon to it so it can generate it for you. You can change your brand name, slogan, and font family here as well. You can design logos for sites other than the one you are creating with the Hostinger Website Builder.
Subsequently, you will get a few logos designed using your brand name and slogan with an icon related to your niche or site purpose. For our test, we selected a technology blog as the purpose, and we got many logos with related icons. You can then choose your favorite and proceed to customize the color. You may also change the icon in the customizer.
Based on our tests of the AI logo maker during our Hostinger Website Builder review, we believe it is an essential tool for every beginner. It helps you eliminate the need for an expert graphic designer, thus saving you money.
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Unlimited Storage and Bandwidth
Another very important aspects we loved during our Hostinger Website Builder review were their storage and bandwidth offerings.
Storage is very important when hosting a website because your files, graphics, and texts need to be stored somewhere. Furthermore, every website has different storage needs. Therefore, you need to check what your website builder is offering beforehand to not partner with a company that can’t handle your storage needs in the future.
However, from our investigations, you have nothing to worry about with the Hostinger Website Builder regarding storage. You will get unlimited storage space with no hidden costs or overage charges. Hence, you can host a media-heavy website without worrying about running out of space forever.
Furthermore, you will get unlimited bandwidth to handle a lot of traffic and data transfers. This also prevents your website from slowing down or having downtime when it receives great amounts of traffic.
Hostinger Website Builder Uses Multiple Data Centers and CDN
Regarding speed and performance, where your site’s files are hosted is very important. Thus, in our Hostinger Website Builder review, we tried to find out where they host our files.
Data centers are the physical locations of your site; thus, your files are served from there to visitors. However, due to network latency, the distance between the data center and your visitors affects the speed of your site. So, hosting your site very close to your visitors is always advisable to enjoy impeccable speed.
Many website builders have data centers in only the United States. Hence making sites load slowly when visited from other parts of the world. But Hostinger Builder is different.
In our research, we discovered that Hostinger Website Builder has multiple data centers on 4 continents and 8 countries. They are in the US, Brazil, the Netherlands, France, Lithuania, the United Kingdom, India, and Singapore. It also uses Cloudflare CDN to store your static files and data in over 250 locations worldwide, such that your web pages load very fast to visitors no matter where they visit from. Consequently, it will decrease your bounce rate and improve your SEO performance.
Regarding which data center will host your site, we contacted support and got our answer, as seen in the screenshot above. The basic explanation of their reply is that your site will be hosted on all the data centers in the cloud. Thus, they will serve your visitors from the nearest data center. But they will use CDN instead when the Cloudflare CDN can offer a better advantage over network latency.
Thus, you can rest assured that Hostinger Website Builder will deliver your sites at lightning speed to visitors worldwide. You will enjoy great speed and performance that will improve your SEO success.
Conclusion: Is the Hostinger Website Builder Any Good?
The Hostinger Website Builder is a great tool that has come to liberate beginners. It is super affordable with amazing features, unlike many competitors like Wix (check out our Wix review here) that scare off beginners with their prices.
You will enjoy an easy-to-use and intuitive website editor that will help you create mobile-responsive sites in minutes. Also, the large number of templates and pre-designed sections available make designs really easy for any beginner.
Furthermore, the Hostinger Website Builder’s third-party integrations, SEO options, AI tools, and eCommerce features make it a leader among its peers. This is because they do not provide them, and some will charge additional fees before you can use them, unlike the Hostinger Website Builder.
Lastly, the Hostinger Website Builder takes security, speed, and performance seriously. So you can rest assured you are in good hands. Therefore, if you are a beginner looking for a solution to easy site building, we recommend Hostinger Website Builder. They are impressive and offer great value for money.
Hostinger Website Builder Review Summary
| Features/Yardsticks | Ratings (1 - 10) |
|---|---|
| Pricing | 10.0 |
| Ease of Use | 9.5 |
| Features | 9.0 |
| Templates | 8.5 |
| Support | 10.0 |
| Overall Rating | 9.4 |
Hostinger Website Builder
