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How to watch ITV in the USA in 2024

ITV offers an enticing content library through its family of TV channels and ITVX, the UK’s “freshest streaming service.” It’s one of the most-watched in the United Kingdom, with millions of viewers tuning in every day. Unfortunately, even if you’re a fan of shows like Love Island and The Real Housewives of Cheshire, you cannot watch ITV in the USA (live or on demand).

That’s because of geo-blocks that enforce copyright licensing agreements. The technology restricts content to different locations — in this case, the United Kingdom. So, even if you’re only taking a short trip to the United States, you’re cut off from your favorite programs. Unless you use a VPN, that is.

In this article, you’ll learn everything you need to know about streaming ITV in America. And because not all VPNs are up to the task, we’ll throw in the most capable providers to enhance your ITVX viewing experience.

Why You Need a VPN to Watch ITV in the USA

A while ago, if you went on the ITV website and tried to watch any of its available titles from the US, you would have seen an error message:

We’ve detected you’re outside the UK…

These days, you’re stuck with an obstinate blank screen.

Love Island ITVX blank screen
© ITVX

The gist stays the same — the geographical boundaries set by geo-blocking technology are unwavering. Content licensing agreements mandate these restrictions, confining ITV’s offerings solely within the UK’s borders.

However, a VPN subverts these restrictions, allowing you to outsmart geo-blocking technology and watch ITVX in the US. When you connect to a server in the UK, the provider routes your internet traffic through a secure tunnel to the server.

In the process, it masks your IP address and grants you a UK IP address linked to that server, effectively disguising your actual location. As far as ITV’s platform is concerned, you’re virtually in the United Kingdom, even though you may actually be in New York, San Francisco, or reclining on a beach in Florida.

How to Watch ITV in the USA With a VPN

Unlocking ITV’s content from the United States is a straightforward process with the right VPN.

Here’s a simple 5-step guide on how to watch ITV Hub (ITVX) live from the US. We’ll demonstrate using ExpressVPN. However, any of the other excellent streaming VPNs may work.

Step 1: Choose a Reliable VPN Provider

Select a VPN service that can effectively bypass geo-blocks and provide a seamless streaming experience. Opt for a reputable VPN with servers located in the UK to ensure consistent access to ITV’s content. Our number one recommendation is ExpressVPN.

Step 2: Sign Up

Visit the VPN website and choose a payment plan that works for you. Sign up for an account and complete payment for the subscription.

Step 3: Install the VPN

Download the VPN app onto your preferred device. VPNs are compatible with a wide range of platforms, including Windows, Mac, iOS, and Android. Once completed, navigate to the download folder and install the program.

Step 4: Connect to a UK Server

Launch the VPN app and log in using your credentials. Next, select a server located in the United Kingdom. This assigns your virtual location to the UK and establishes an encrypted connection.

Step 5: Access ITV and Enjoy

Visit the ITV website or app with your VPN connected to a UK server. Sign in to your account, and you now have unrestricted access to ITV’s extensive library.

Sit back, relax, and enjoy your favorite ITV programs from the comfort of your American location.

As a reminder, you can use ITVX to watch the Tour de France in its entirety, some MotoGP races or the French Open live.

The Best VPNs to Watch ITV in the USA

Outside the United States, the UK is perhaps the most sought-after VPN location, so dozens of providers offer servers there. However, randomly selecting any of them is not a great idea. So, we set out to provide the best options for reliable, secure connections.

The VPN services on this list come with extensive server networks, impressive speeds, and excellent unblocking capabilities. Most importantly, they secure your data and keep you private while you stream.

Now, let’s dive straight into the details.

1. ExpressVPN

ExpressVPN devices image
© ExpressVPN

ExpressVPN is the number-one provider for watching ITV Hub (ITVX) from the USA, mirroring its position on most rankings — it’s arguably the best VPN service to date.

The British Virgin Islands-based VPN offers 3,000+ servers across 94 countries. That collection includes scores of servers in five locations in the United Kingdom, so you have plenty of options to choose from.

ExpressVPN breezes past most geo-blocks to provide unrestricted access. Not only can you stream ITV in the USA or anywhere else, but it also unblocks other popular streamers, like Netflix, Hulu, BBC iPlayer, Disney+, and more.

The VPN is incredibly fast, thanks to its custom Lightway protocol and high-bandwidth infrastructure. As a result, you can stream ITV in UHD, in spite of your distance to a UK server.

While you enjoy your favorite shows, ExpressVPN keeps your data safe and private. It implements AES 256-bit encryption, a kill switch, and leak protection. ExpressVPN’s TrustedServer technology ensures all identifiable data is wiped off its servers after each reboot. In any case, the VPN has a strict no-logs policy.

ExpressVPN’s broad compatibility means you can watch ITV on any device that supports it. One account covers up to 8 devices, depending on your subscription plan.

You can try the VPN out risk-free, thanks to its 30-day money-back guarantee.

Get ExpressVPN

2. CyberGhost

CyberGhost Applications
© 01net.com

CyberGhost comes with a massive network of servers, with over 9,600 spread across 91 countries. Impressively, more than 700 of those are strategically located in three UK cities — you won’t find many providers with a wider coverage.

The extensive network ensures consistent and reliable access to ITV’s library, making it an excellent choice for streaming your favorite British shows and movies.

But CyberGhost is just as impressive when it comes to unblocking other streaming services. For variety, you can also watch BBC iPlayer live in the US or switch to Netflix, Hulu, and several others. For best results, use its streaming-optimized servers that show the platforms they support as well as the current server load. CyberGhost is fast enough to binge-watch live events, movies, or series in HD or higher with no buffering.

As for privacy and security, the VPN has you covered. CyberGhost scrambles your data with military-grade encryption to keep hackers and other malicious actors befuddled. In addition, it comes with a kill switch and IP/DNS leak protection and doesn’t log any personally identifiable data on its servers. Plus, an effective ad blocker keeps the pesky ads away.

Backed by CyberGhost, you can stream ITV on your computer, smartphone, smart TV, or streaming device. It permits up to 7 simultaneous devices. With its 45-day money-back guarantee, there’s more than ample time to make up your mind.

Get CyberGhost

3. NordVPN

NordVPN devices image
© NordVPN

NordVPN is another top VPN that lets you seamlessly watch ITV in the USA, backed by an impressive feature toolkit. The provider has over 5,800 servers in 60 countries globally. Of that, 440+ are in four UK cities, so you have more than enough connection options.

NordVPN boasts excellent unblocking abilities. It effortlessly scales geo-fences on any streaming service, from ITV to Netflix, BBC iPlayer, Hulu, and Disney+.

Distance matters, but you still get lightning-fast connections with NordVPN. In fact, it only comes second to ExpressVPN in terms of speed, so you can expect stable streaming experiences, even in 4K video quality.

While it excels in those areas, no other provider is touching NordVPN in terms of security and privacy functionality. It offers industry-standard AES 256-bit encryption, IP, DNS, and WebRTC leak protection, and a strict no-logs policy. But several other advanced and extra features come along, including native Onion over VPN support, app-specific kill switch, and more.

NordVPN works with Windows, macOS, Linux, iOS, Android, streaming boxes, smart TVs, and other ITV-supporting devices. You can watch content on the platform on up to 6 devices with one NordVPN account.

If you’re unimpressed by the VPN’s service, you have up to 30 days after your purchase to request a refund.

Get NordVPN

4. Surfshark

Surfshark devices image
© Surfshark

Surfshark is the best budget VPN for watching ITV in America or anywhere else. That said, affordable service doesn’t mean this provider compromises on quality.

For instance, it offers the most extensive country spread on this list, with 3,200+ servers spanning 100 countries. Don’t worry about congestion and slowdowns in the United Kingdom, as Surfshark has more than 200 servers in four cities there.

The provider lets you keep up on Love Island, Inspector Lewis, and your favorite ITV shows hassle-free. On top of that, Surfshark unblocks many other popular streaming services to grant you access to exclusive content. That way, you can easily switch to Top Boy and other shows only available on Netflix UK.

Surfshark keeps no user logs on its servers, a claim verified by an independent audit. It uses bank-level encryption to protect your data from hackers and provides IP/DNS leak protection. A kill switch ensures an interruption to the VPN connection doesn’t expose your data to prying eyes. What’s more, it offers an ad/malware blocker and several advanced and extra features.

We especially like this VPN because a single subscription lets you connect to as many devices as you want. That’s great, considering its wide compatibility. If you find that you don’t like Surfshark for some reason, a 30-day money-back guarantee lets you claim a refund.

Get Surfshark

Can You Watch ITV in the USA With a Free VPN?

ITV has solid geo-blocks that obstruct watching content on the service from abroad, even with the help of many VPNs. A few free VPN services may be capable of surmounting those restrictions, but we don’t recommend using them.

Here’s why free VPNs should not be your go-to solution. In general, they come with limited server options, resulting in no servers in the UK or very few. The latter inevitably translates to congestion and slowdowns.

Considering most free VPNs don’t have high bandwidth infrastructure or speedy protocols in the first place, you’ll likely be stuck with slow connections, which can be pretty frustrating for streaming. Another common restriction is data and bandwidth caps, which severely limit the extent to which you can stream.

Even worse, free VPNs may compromise your online privacy and security. Some collect and sell user data to support their free services, potentially exposing your personal information to third parties. Besides, their infrastructure may have vulnerabilities, leading to data leaks or hacks.

In contrast, premium VPN services invest in robust server networks, high-speed infrastructure, and advanced technologies to ensure consistent access to geo-blocked content. If pricing is a significant concern, you could use a cheap VPN instead.

Conclusion

ITV is one of the largest television networks in the UK, offering millions of users access to live and on-demand content.

Unfortunately, you cannot take your favorite movies, sports, and shows along with you on a trip to the US, as the service enforces content licensing agreements with geo-restrictions. That is, unless you use a quality VPN service.

We recommend ExpressVPN as the best provider to watch ITV in the USA. It offers extensive server coverage in the United Kingdom. Plus, you get blazing-fast connection speeds, excellent unblocking, and robust security and privacy features to shield your online traffic.

Try ExpressVPN Risk-Free

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