Semrush is a powerful SEO tool to skyrocket your rankings, improve your CPC, and aid your on-site SEO. If you’re looking to equip yourself with it, you may be wondering how much it costs. In today’s Semrush pricing guide, you’re getting your answer.
This service usually stands as expensive among many. But if you think about it and look up the competition like Ahrefs or Moz, you’ll see they’re priced similarly. Besides, through 01net, you’ll be able to enjoy an exclusive discount on Semrush with a 14-day free trial.
To find out more about it and how to claim your discount and free trial, keep reading. We’ll divulge every bit of important information regarding its price structure, refund policy, and everything else.
Semrush Prices: Here’s How Much It Really Costs
If you’re starting your site or you’re having issues ranking highly, this tool is an excellent option to make that much-needed change. According to many experts, it’s the best SEO software currently available.
But how much does Semrush cost? Well, its pricing structure isn’t overly complex, so let’s get right into it.
We’ll discuss its cheaper variant first. Above, you can see three subscription plans deemed:
- Pro: $117.33 monthly
- Guru: $208.33 monthly
- Business: $416.66 monthly
These are their annual variants that cost 17% less compared to the monthly variants that we’ll discuss in this Semrush price review.
No doubt, this is an opulent tool that you won’t be able to get at under $118 a month.
Save 17% on Semrush’s Annual Plans
Bear in mind this is the annual plan, so if you multiply this by 12, you’ll get the price you have to pay upfront. Then, we have the Guru plan at around $208.33 a month, and finally, the most feature-rich plan called Business, at a whopping $416 or so a month.
If you prefer paying on a per-month basis, there you go.
The Semrush pricing is flexible enough to allow you to pay however you want. However, it’s good to know that the price per month will be 17% more expensive.
For comparison, the Pro plan is now a tad under $140 a month, with the Guru plan being under $250 a month. The Business plan is now nearly $500 a month, making it the most expensive of the bunch.
What Do These Plans Offer?
The good thing is that all plans pack quite a punch, offering a splendid selection of features.
Pro
For instance, even the Pro plan is VERY powerful, with:
- 5 projects,
- 500 keywords to track,
- and 10,000 results per report
This means even the entry plan can keep track of 5 websites, which will be enough for most. The plan also has a litany of domain/keyword analytics tools, with up to 3,000 reports per day.
Not to mention functions like search intent, backlink analysis, and so on.
Guru
Still, if you find this insufficient and you’d rather pay a more expensive Semrush price for the Guru plan, you’ll get:
- 15 projects,
- 1,500 keywords to track,
- and 30,000 results per report
This plan is way mightier, with historical data on your competitors’ performance, which the Pro plan lacks.
Moreover, the Guru plan supports JavaScript rendering and even has a fair share of Marketing tools, one of which is Topic Research.
SEO content templates are here too, along with 5 plagiarism checks per month. Plagiarism negatively impacts your ranking and with this feature, you can reduce it to a bare minimum.
Business
The Business plan is the only plan you can’t try for free for 14 days. However, it’s the only customizable plan that you can tailor to your needs. For the start, it offers:
- 40 projects,
- 5,000 keywords to track,
- and 50,000 results per project
Think of this like an enterprise plan – sort of.
It, for instance, allows you to migrate from third-party tools for free and offers API access. On top of that, it’s more optimized for E-Commerce sites thanks to product listing ads for optimizing Google shopping campaigns.
Users also get 10 plagiarism checks per month and can schedule up to 50 PDF reports to be sent to the email address. We should also point out its page-crawling option, which is now extended to 1M from 100,000 in the Pro plan.
The Business plan is, again up to $500 a month, which translates to nearly $6,000 if you don’t get a 17% discount. It is luxurious but if you have up to 40 websites to track and optimize, you likely have the money to afford it.
Find out more about Semrush plans
The Refund Policy of Semrush
When discussing Semrush pricing, we should address its refund policy.
Well, it’s straightforward, as the company offers a 7-day money-back guarantee. During these 7 days, you can test the service and see whether or not you like it.
However, to get a refund, you MUST cancel it before the first 7 days expire. You can do that by submitting a request or getting in touch with the company via live chat.
In doing so, Semrush will take up to 3 business days to confirm the cancelation.
According to its Refund Policy, the refund should arrive within 30 calendar days. However, it’s much less than that in practice, as the entire process usually takes around a few business days to complete. When it comes to cancelation, you can do it at any time.
Of course, if it’s out of the initial 7-day period, you won’t get a refund. In this case, Semrush will stop charging you and you won’t be charged for the next billing period. We’re thankful that the refund process is simplified compared to some of its rivals.
One example is Ahrefs, which usually doesn’t issue refunds.
Semrush Pricing of Bonus Functionalities
How much does Semrush cost if you’re including all of its bonus functionalities?
To be frank, a lot.
Semrush offers plentiful features to add, plus its App Center, where you can buy nearly 35 apps to help improve your SEO.
These apps range from $10 to $150 a month depending on their quality.
We think many of them are worth a shot, especially if you’re into AI-driven tools to boost your SEO ranking. As you can see, applications in the App Center are divided into several categories.
From AI and keyword research to content creation and advertising – everything is here. Apart from the App Center, you’ll find other things useful as well. An example is adding users, which costs $45, $80, or $100 per month per user depending on the plan.
Of course, the prices we presented are for the Pro, Guru, and Business plans respectively. The Semrush cost can increase dramatically by adding its first-party packages, such as:
- Semrush Local at $20 or $40 a month
- Semrush .Trends $289 a month per user
- Semrush Social at $29.99 per month
- Agency Growth Kit at $69, $149, or $249/mo for the Start, Scale, or Advanced plan
- ImpactHero at $200 a month
We discussed all of these features in our comprehensive Semrush review. But as you can see, if you add all of these to your subscription, you will have to pay around $500 a month on top, even going up to $1,000, depending on the number of users and other parameters.
Does Semrush Offer a Free Trial?
While the Semrush price seems quite intimidating at first, the service couldn’t be more user-friendly in the end.
As mentioned in this Semrush cost analysis, the service comes with a 14-day free trial that you can obtain through our site.
By default, it offers a tiny 7-day trial, which might be enough only to scratch the surface of this tool.
However, using the button below, users can double this to 14 days and get a better glimpse of what the tool has to offer.
Get a 14-Day Free Trial on Semrush
The trick is to use the button above, click on “Try It Free” on the site, and provide your credit card information. Don’t worry, though. Semrush won’t charge you before the 14 days expire, so you’re free to test it during this period for as much as you can.
After the initial period expires, you’ll be charged for the cheapest, Pro plan but you can always upgrade down the line if you’re interested. All in all, offering a free trial for a service so robust is a smart way of ensuring customer satisfaction.
If you’re still in doubt about how it works, we have a separate Semrush free trial guide that explains everything in-depth.
Why Use Semrush? A Rundown of Its Features
For those who might be indecisive and don’t know whether or not to shell out their money on Semrush, we decided to talk about some of its most notable features.
After all, you should be acquainted with the product you’re buying and spending hard-earned money on.
Comprehensive Keyword/Domain Research
Domain and keyword research are perhaps the strongest part of Semrush. Its in-depth reports and information about each site are impressive. Semrush can show you the authority score, number of backlinks, and organic keywords.
In addition, its filtering options are ubiquitous, allowing you to filter the results according to your country or language.
Even better is that the tool is incredibly accurate, and while not 100%, you’ll get more than a good glimpse at your or competitor’s sites.
Furthermore, users like its keyword analysis function. Each keyword is carefully examined by Semrush, letting you know all about its global volume, trend, and even search intent. This enables you to target specific keywords and phrases to boost your ranking momentarily.
Backlink Analytics
Backlinks are vital for good SEO rankings. It’ll analyze the chosen domain, revealing all the backlinks to it – quite nifty! Backlink analytics is often used to gather info about the organic traffic of a particular link with data about the top-level domain distribution.
At the moment of writing this Semrush pricing guide, the company has more than 43 trillion URLs in the database, making it gargantuan compared to its rivals. In addition, our tests showed it’s more accurate than Ahrefs, which costs similarly to this tool.
Position Tracking
If you want to monitor your site’s ranking daily, Position Tracking is phenomenal.
It’ll track any location and device, analyzing SERPs according to the given keyword or domain. As a result, you’ll see how well you rank against the competitors and be able to act upon it.
This, for instance, allows you to implement better, easier-to-rank keywords and increase your PPC performance. Position Tracking works with a few search engines, and apart from Google, it’ll provide information about your Baidu and Bing rankings.
Site/Backlink Audits
Semrush can audit your entire site and backlinks. This feature is relevant for improving overall SEO ranking and removing the so-called toxic links. Site auditing works by inspecting the entire site and discovering certain issues that you can fix.
Semrush will nonchalantly provide you with solutions and explanations to help you comprehend why a certain fix should be applied. Site and backlink audit function will crawl your pages, revealing the site performance, healthy/broken links, and other Core Web Vitals.
Link Building Tools
For the price of Semrush you’re paying, link-building tools are included. They’ll help you find the best opportunities for new backlinks, thus, improving the overall authority score and rankings through guest posts or links to well-ranking sites.
Topic Research
Not sure what to write next? Well, the Topic Research option can back you up. Simply type in a few topics and get some fresh ideas for new content. Not only that but Semrush will display the topics’ volumes and inform you about its difficulty.
You can then use its Mind Map to see more questions, topics, and search queries related to the topic in question.
Finally, Semrush even divulges how particular pages resonated with people in the topic you’re interested in.
Semrush Cost: The Conclusion
Now that you know how much Semrush costs, we think it’s the right time to get it. The features we described are just the tip of the iceberg and this tool is even more powerful than it looks at first. In short, the Semrush pricing starts at $117.33 a month.
This is for the annual Pro plan and is currently the cheapest offer from the company. We found it sufficient in the majority of cases. If you need more, you can always upgrade to Guru or Business plans and pay a lot higher price for Semrush.
Luckily, every plan is covered by a 7-day refund policy and a significant 14-day free trial through our site.
Needless to say, you can now test the service risk-free and discover all of its ingenious SEO, marketing, and social media features.
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