SE Ranking Review 2024: Is It Worth It?

While Semrush is still the best option for many, SE Ranking isn’t too far behind. In fact, in this SE Ranking review for 2024, you will be able to see just how capable it is. This is quite an affordable service if you’re looking to boost your website SEO swiftly.

Moreover, we’re talking about an all-around SEO tool, rather than one specializing in specific parts of it. This means you’re getting a full SEO suite like site auditing, keyword research, and in-depth analyses in easy-to-read reports.

SE Ranking brings a lot to the table, yet, costs way less than some of its rivals – Semrush, Ahrefs, etc. Therefore, it will be enticing to see if its lower price comes with a great deal of compromises. Or maybe, it’s the right choice even for those most demanding.

Today’s review of SE Ranking will explore not some but ALL of its features, ease of use, pricing plans, and many other vital aspects. In the end, you’ll know exactly whether or not to purchase it.

What Is SE Ranking?

At first glance, it’s easy to guess what SE Ranking is.

It’s an SEO tool that offers everything you need to rank better on Google and other search engines. However, the company’s modest start saw it begin as a simple keyword position tracker.

As the company grew, it expanded its services and improved upon its offerings by introducing new tools and features. Nowadays, SE Ranking has more than 800,000 active users and offers an all-around suite of tools for improving your SEO.

Furthermore, it comes with some innovative solutions that include AI and Google NLP. SE Ranking isn’t your run-of-the-mill software. Apart from vital SEO parameters, the tool can improve local marketing, social media ranking, and much more.

Not to mention numerous additions like the famous Agency Pack and multiple integrations that you’ll be excited about.

However, all of this will be addressed in our in-depth SE Ranking review for 2024, so keep reading to find out more.

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SE Ranking Review of Features

It’s logical to start this SE Ranking review by discussing its features.

Our team continues to use this tool with great success, so everything we discuss below is from our first-hand experience. There’s a lot to take in regarding its features, so let us start right away.

Rankings

In this SE Ranking review, it’s good to mention the Rankings feature of the tool.

This is a must-have option, as it allows you to see your website ranking based on your parameters. We like how accurate and good-looking everything is in this regard.

For instance, we used SE Ranking to test our site ranking in France. You can see our average position at the moment, along with the traffic forecast, which is expected to be higher in the future.

Moreover, SE Ranking shows something called Search Visibility.

It allows you to see the number of impressions the website gets for a specific search query in the given search engine. In this case, it’s Google France. SE Ranking shows you an extensive ranking history too, as you can go back up to 2 years and check your rankings.

In this tab, if you scroll down, you can even select specific keywords and see how your website ranks for them.

Best of all, the report can immediately be exported to XLSX or CSV and used in your analyses regarding SEO improvement.

Analytics and Traffic

Another feature of this software is called Analytics and Traffic.

Here, you can connect with Google Search Console or Google Analytics to get more information about the site. We like the option to see your Snippets and their effectiveness.

Above all, we’d like to mention that we frequently use the SEO Potential tab.

It’s basically an estimation of the traffic volume for all keywords, including traffic cost, and potential number of visitors/clients.

Competition Analysis

One of the key options of SE Ranking is the option to compare your site directly to competitors.

The software allows you to add up to 10 competitors and see how you rank against them in terms of several parameters. They include:

• Average position
• Traffic forecast
• Search Visibility
• Share of search queries ranking in the top 10%
• Competitor distribution

This feature proved to be very useful to us, and above all, pretty accurate.

Again, you can select specific keywords, see their volume, and how well you rank for them against the competition.

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Insights

Interestingly, SE Ranking offers a feature called Insights. It sounds vague but the point is that it allows you to learn non-obvious information about competitors and your sites.

For instance, we use it to find traffic and impression decreases across our site.

Also, Insights lets you notice poorly written content that you can improve upon to rank higher on Google or other search engines.

The downside is that most of these bits of information require you to be connected to Google Search Console.

Then, the information is fetched from it and SE Ranking recommends the solution based on the problem. We like that the detection period can be altered as well, so you can see issues either from the last day or the last month – quite nifty.

Website Audit

In our Semrush analysis, we praised its Website Audit feature. A truly outstanding function to have if you want to maximize your SEO.

Well, in the SE Ranking review for 2024, it’s a relief to know that you can audit your site with this software.

What’s more, we think it’s one of the best features of this tool.

Look at how comprehensive and graphically rich everything is. SE Ranking shows you the number of crawled pages, found URLs, and even your site’s Core Web Vitals.

A useful part is this “Top Issues” window. It displays the most urgent problems that need immediate fixing, signified by a red cross. Also, SE Ranking shows you vital domain metrics, such as its expiration, domain trust, and the number of pages in prevalent search engines.

The Website Audit function is so comprehensive that we could talk about it for hours. However, we’d like to promptly get over additional parameters you can find out:

• Number of redirects
• Server response time
• Link attributes
• Meta Robots Tag
• HTTP status codes, and so on…

Basically, you can find every bit of important information from here. SE Ranking shows you how fast, quality, and trustworthy the site is based on every parameter that the app gathers. Heck, even parameters like CLS, FID, and LCP are here, indicating the overall performance.

Audit Your Website With SE Ranking

We love SE Ranking’s abilities outside of just reporting problems.

When you click on an issue, it will show you its detailed description and how to fix it. In doing so, you’ll know how to proceed to make everything right.

Backlink Monitor

Quality backlinks are essential to rank better on Google or any other engine.

Besides, backlinks from quality sites boost your SEO immensely, hence the need for a feature like Backlink Monitor.

In this review of SE Ranking, we should mention this feature’s usefulness.

The tool lets you connect to Google Search Console to see your backlinks, for example. Another method is to add them manually, which, if you have plenty of them, sounds ridiculous.

We instead opt for its Backlink Checker Tool that comes with another feature – Backlink Gap Analyzer. Backlink Checker lets you see the number and status of backlinks of your domain. Here, you’ll also see domain trust and something called page trust.

The latter shows how likely it is for the page to rank higher in SERPs based on a few calculations. Needless to say, SE Ranking will display referring domains and the number of backlinks, along with the number of anchor texts and IPs.

Like Semrush or Ahrefs, SE Ranking will display broken backlinks and if you click on their number, you’ll get additional analyses. We love that it shows you the exact links, along with the toxicity score and the anchor associated with the link.

From here, you can react by either removing/altering the anchor or deleting the non-existent link. SE Ranking also displays so-called toxic backlinks that are detrimental to your SEO. We gladly fixed those whenever we could using SE Ranking.

Other notable backlink features include the option to see top backlink anchors and referring domain anchors. You’ll see the number of backlinks and referring domains for each anchor and be able to obtain full reports that show you their distribution across the world.

SEO Tools

SEO Tools is a name for another category of features you’ll find out more about in this SE Ranking review.

What is an SEO tool? Well, it’s software that lets you boost your SEO through content and keyword optimization.

Competitive Research

Among the key features of this service is Competitive Research.

Besides, to rank better than your competition, you must know everything about them. This functions simply by entering the competitor’s domain and clicking on Analyze.

This enables you to see the crucial bits of data we mentioned before. For example, we like the option to see page trust and domain trust, plus the number of organic traffic. Moreover, SE Ranking displays the number of keywords a particular domain ranks for.

Again, finding out more about traffic distribution might be key to your success. Thus, you can see the traffic share across the countries, both organic and paid. Again, we found SE Ranking impressive, as its bits of information are incredibly precise.

The larger the website, the more precise the information is. It’s possible to see the search intent of each keyword, which is signified by different colors. Here, SE Ranking differentiates intents like these:

• Informational
• Commercial
• Navigational
• Transactional
• Local

As always, it’s good to know historical data about the competitor. Thus, SE Ranking lets you go back in time up to 3 years and analyze the performance. We found its Organic Traffic Research feature handy too, as it shows the best-ranking organic phrases of a site.

We liked that we could analyze paid traffic, for example. However, most of the time, the largest, most authoritative sites have no paid traffic, which comes as no surprise. Other than that, the toll can show a vast array of other information.

Some of them include paid keywords, top pages in organic search, top pages in paid search, and so forth. SE Ranking, according to our real-world use, nails it in every aspect of competitor research.

Keyword Research

As if it wasn’t enough, Keyword Research is perhaps even better. While not as accurate or in-depth as Semrush, SE Ranking will divulge plenty of information for the keyword in place.

Type in the keyword or phrase, select Analyze and watch the magic happen.

The most important metrics like keyword volume, difficulty, CPC, and global volume are above. Then, you’ll see the most typical search intent of the keyword, which tells you in which context people are searching for it.

Find New Keywords with SE Ranking

Now, if you scroll down a bit, SE Ranking will display keyword ideas. We used this very often as inspiration for new content, as one keyword can spawn dozens of ideas to work on. Moreover, you’ll get similar and related keywords for each search query.

To help you rank better, SE Ranking includes several low-search-volume keywords. By targeting them, you can improve your ranking in the “lower class” and then target more high-ranking sites as you go.

For those focused on advertisement and PPC campaigns, SE Ranking displays the most popular ads for the searched keyword. Last but not least, the tool includes questions related to the analyzed keywords, which we always appreciate.

These questions can be answered in your blog posts or put in the FAQ section for Google to register them better. The Keyword Research tool of SE Ranking is undoubtedly one of the best we used and still use.

Other Keyword-Related Functions

SE Ranking offers a plethora of data to help you better understand the keywords you want to rank for. In the Keyword Suggestion part, part from difficulty, volume, trend, and search intent, you can see a parameter called SERP Features.

It displays which elements are shown in SERPs for the given term. Is it a video, a review, an image, or something else? There’s also the Keyword Manager option, which lets you create keyword lists using the Keyword Research and/or Competitor Research functions.

These keywords can be added to the list and exported to CSV or XLS. The last option is Keyword Grouper. As the name implies, it groups keywords according to their SERP similarity. In other words, keywords that provide similar search results in Google are grouped to aid better keyword distribution – another vital SEO factor.

We said Google because that’s the only search engine you can set in this case. SE Ranking’s tools usually revolve around Google if you haven’t noticed. You can only change the region based on the country you’re targeting.

We don’t blame SE Ranking for focusing on this engine, however. It’s the most popular, and after all, having your page indexed by it is always important.

On-Page SEO Checker

On-Page SEO Checker functions similarly to Website Audit but with a few different quirks. Namely, the feature allows you to optimize specific pages and have them rank better on Google or Google Mobile.

Depending on the size and complexity of the page, the process will last about a few minutes.

In our SE Ranking review, we don’t have any particular complaints regarding the information we got. SE Ranking showed us the page quality score, which is based on:

• Title
• SERP features
• URL
• Text content
• Page experience
• Indexing
• Internal links, and a few more parameters.

SE Ranking then shows you the number of issues, ranking them by priority. We like that you can see your direct competitors as well as their number of words on the specific page. SE Ranking will tell you a whole lot of information regarding each of the parameters above.

You’ll see not only errors but also the things you did right. Errors are highlighted in either yellow or red, depending on their scope and urgency. And again, you can export the entire report in CSV or XLS for further analysis.

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SERP Analyzer

SERP Analyzer analyzes the given keyword and its SERP features. A feature we frequently use – not only in this review of SE Ranking. You’ll first need to input the keyword you want to analyze and then wait for the results for a few minutes.

SE Ranking will divulge several SEO metrics like page quality score, ranking, organic traffic forecast, and the number of referring domains.

SERP Analyzer also shows your direct competitors and the aforementioned metrics for each.

Furthermore, you’ll find the option to compare different terms and on-page metrics handy. You can see the title length, domain age, URL length, and so forth. SERP Analyzer can analyze individual bits of content on competitors’s pages.

Thus, it displays the title, description, H1/H2, and other paragraph names, etc. Our team uses this tool often, as it allows us to add certain SEO tasks and rank them by priority. For example, if a page lacks internal linking, we can make the task of adding them valid.

Once the task is finished, we can just tick the box before it and signal that it’s done.

Search Engine Autocomplete

Have you noticed that Google tends to finish the search term you start to write in the search bar?

Well, that’s Search Engine Autocomplete for you. It’s a system that predicts what you’re going to search for, thereby, enabling you to complete the search query faster.

Our SE Ranking test wouldn’t be complete without this feature. It works by letting you choose the search engine from Google and Google Mobile. Then, you’ll adjust the country and the level of suggestion depth from 1 to 3.

Finally, you’ll need to provide up to 7 queries and if you want more, you’ll have to pay $0.001 per query. To test this feature, we used two simple queries you see in the screenshot and waited for around 5 minutes for the process to complete.

SE Ranking came up with 15+ search queries that we could add to a project or export in CSV or XLS. What are these keywords for? Well, they’re basically ideas that you can use in PPC and organic campaigns provided by Search Engine Autocomplete.

You can see that SE Ranking integrates with Google SEO tools pretty well and this Autocomplete function is more than handy. Needless to say, we used it extensively and in most cases, got sensible keyword suggestions except for a few rare occasions.

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Search Volume Checker

Another thing SE Ranking allows you to do is check the search volume of specific keywords per month. This will inevitably help you include higher-ranking keywords and ensure you’re hitting the mark with your current keyword optimization.

We don’t like that this feature is paid additionally. For example, each search query is $0.005, which doesn’t sound much. But if you want to check, let’s say, 100 keywords and then 200 or more down the line, the cost will rack up quickly.

Index Status Checker

We love simple features like this, so we had to mention it in this SE Ranking test.

Is your page indexed by Google? Well, you can find that out through this feature.

This time, however, Google isn’t the only search engine in play – Yahoo and Bing are there as well.

Simply select the search engine, paste the URL into the blank field, and select Submit. In a minute, SE Ranking will notify you if your chosen search engine indexed the page. Alas, the feature costs $0.005 per URL – again – so be prepared to shell out additional cash.

Other Notable Tools of SE Ranking

In this part of our SE Ranking review for 2024, we’ll discuss a few other features we found handy both in our test and day-to-day use.

Content Editor

This is one of our favorite features of SE Ranking. Content Editor is part of the Content Marketing suite and offers the ability to perfect your content quality and optimization. We use it by choosing one of the pages and checking its optimization score.

SE Ranking will grade your content and count your words and headings. In addition, it’ll display the keywords you should focus on and tell you how many times they’re included. Click on the keyword, add it to the article, and you’re all set.

Moreover, SE Ranking will determine the content quality and advise improvements. You’ll be able to see the questions that you can include and even take advantage of the AI Writer tool. Granted, it’s not the best out there but it helps generate content in times of need.

We love that we can set the tone of writing and let this AI create new topics, paragraphs, FAQ sections, and so on. Heck, the feature can even expand your text if you aim for more words to rank better on various search engines.

Optimize Your Content With SE Ranking

A similar feature can be found in Semrush and is called ContentShake AI. You can test it out by using its 14-day trial through our site. If you’re interested, get more information about the price of Semrush here.

Content Idea Finder

Have no clue which topic to cover next? Use Content Idea Finder. Enter the keyword and choose the country you want to target. In a split second, SE Ranking will display dozens of content ideas based on the analyzed keyword.

You can then use them to craft new content and focus on the quality by bearing in mind the search volume and keyword difficulty of the new ideas. Don’t forget about the Mind Map, which provides you with cluster ideas and titles you can use for freshly written articles.

Local Marketing

Since some of our sites target specific areas and countries, using Local Marketing tools was enjoyable during this SE Ranking review.

Of course, we use these tools as we speak and they’re pretty much the same as the others but focused on the local market.

Thus, we have the option to see our local rankings and perform local market audits. This, in turn, tells us more about our SEO ranking score and everything right or wrong with the Google Business profile.

Another vital function is to check business listings. This enables you to see search engines and sites that list your business. For example, we frequently check if our business address and name are properly listed on Google, Facebook, and Bing.

If there are errors or some of the information isn’t listed properly, you can directly visit and contact the site to fix the issues.

Agency Pack

The Agency Pack is a bonus feature that we’ll not talk about extensively in our SE Ranking review. No doubt, we tested it and can confirm it’s handy for agencies and businesses that focus on relationships with their clients.

It includes the option to tailor the experience to the brand and customize the entire interface. Users can also create reports without the SE Ranking logo, instead, using their unique logo design and theme.

Other worthy features include up to 10 seats, white-labeling, and no limit on scheduled reports, which agencies will embrace. We’ll discuss its pricing later in the SE Ranking review, where we’ll go through the pricing structure in depth.

Report Builder

The Report Builder might not be everyone’s bag of beans. Sure, if you’re frequently creating reports and exporting them for whatever reason, you’ll find it extremely useful. But if not, it’s good to know it’s there if you find it much-needed in the future.

This feature lets you customize your reports and create templates for them. Additionally, SE Ranking lets you schedule your reports and have them automatically delivered on specific days of the week. We like the option to create each type of report separately.

Let’s say you need an Organic Traffic report each week. You can click on it, edit and format the pages to your liking, and save the template. In doing so, Each Organic Traffic report will follow that structure for easier comprehension by you and your team.

Our favorite feature of Report Builder is to combine several reports into one. In your SEO Report, for example, you can add a section devoted to Organic Traffic and so on. We played around with this function just for giggles and we can tell you it’s stellar!

Ease of Use: SE Ranking Interface

Throughout this SE Ranking review, you’ve seen numerous screenshots showing its interface. However, let us tell you more about its characteristics.

For one, it’s snappy and responsive. Two, it’s very easy to use. To be honest, there’s nothing exquisite about it.

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On the left-hand side, you will find menus like Projects, SEO Tools, Content Marketing, Local Marketing, Report Builder, and Agency Pack. Once you click on one of them, you’ll be able to select specific features belonging to these menus.

The software will display everything on the right portion of the screen, which takes up the most space. We like that you can contact customer support using the live chat widget directly from the interface.

Also, we love that all the features on the left-hand side work through drop-down menus. For instance, let’s say you choose Keyword Research. It’ll unravel and show you sub-functions like Organic Results, Keyword Suggestions, and so forth.

Everything flows well within SE Ranking’s web app and we can’t complain about a single thing. Much like Semrush, which is equally intuitive, SE Ranking will feel welcome even if you’re an inexperienced user.

SE Ranking Review on Mobile Devices

Since we briefly mentioned Semrush, we want to state that SE Ranking offers better mobile support. Its app, at least on our Android phone, is phenomenal. Not only is it feature-rich but also smooth and premium. Which functions are available, you might ask?

Well, a whole lot. One of them is Website Audit, which, again, shows you errors and advises you on how to fix them. We also like the presence of the Keyword Tool, which lets you add a few keywords and check their search volume.

SE Ranking doesn’t display as many parameters as its web version, so you’ll have to rely mostly on keyword difficulty. The Rankings menu lets you see your website ranking in the country you selected based on the keywords – nothing new.

Also, it seems like SE Ranking on mobile focuses on Marketing Tools and Local SEO as well. It includes the Business Listing feature while offering the Marketing Plan section where you can see your completed tasks for your website regarding marketing.

The app is a far cry from its desktop version but it’s handy for performing basic tasks. Also, you can use its web version on iOS/Android but it’s tedious. You’ll have to pinch and zoom like crazy to see all the menus, settings, and metrics, so it’s not our bag of beans.

After all, in our SE Ranking review, you learned how complex this tool is. And complex SEO tools with a heap of features function the best on the big screen.

SE Ranking Pricing: How Much Is SE Ranking?

It’s time to review SE Ranking and its pricing. So far, we know it’s cheaper than Semrush, Ahrefs, and Moz, making it a solid budget replacement.

If you opt for this choice, here’s how much you’ll have to pay.

There are three plans to pick from, including:

• Essential at $52/mo
• Pro at $95.20/mo
• Business at $207.20/mo

These are the cheapest prices, which means we’re looking at the annual plans.

Multiply these prices by 12 and you’ll pay that much upfront. If you’d rather pay each month, then the prices of SE Ranking look like this:

All plans are now 20% more expensive but still, we think they’re priced modestly compared to some of its rivals. In the screenshots above, you can see what each plan has to offer. According to our experience with SE Ranking, the Pro plan is the best-value choice.

It lets you add unlimited projects and supports 3 subaccounts. The Essential plan, for instance, allows for only 10 projects and 1 subaccount. The Pro plan can also track up to 3,500 keywords daily, plus, you get the option to audit up to 400,000 pages per account.

SE Ranking comes with a free plan as well but we think it’s quite limited compared to all of its premium plans. After all, the company must entice you to upgrade to paid plans at some point. But if you’d rather stay on the freemium side, here are the best free SEO tools.

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Optional Features Prices

Earlier in this SE Ranking test, we mentioned several optional add-ons that you can get. They include:

• Content Marketing (Content Editor). It starts at $23.2 a month and goes up to $79.2 a month for 120 articles, 250,000 AI words, and 10 plagiarism checks. Content Idea Finder comes for free with each plan.
• Agency Pack. This will cost you $50 a month and since it’s billed annually, it means you’ll pay $600 every year.
• Local Marketing. Its price depends on the number of locations you need. One location is $7 a month, while 50 locations will cost you $360 a month.

As mentioned in our review of SE Ranking, the company will charge you an insignificant amount of money for some other functions. The Search Volume Checker costs $0.005 per keyword, the Keyword Grouper is $0.004 per request, and so on.

Finally, we should address the 14-day free trial on SE Ranking along with the option to get a refund in the first 14 days if you’re dissatisfied. That’s why we prefer SE Ranking over Ahrefs, as the latter offers no refund policy – very disappointing indeed.

Customer Support: How to Get Help?

SE Ranking has more than decent customer support. Users can enjoy its live chat service accessible at any moment. There’s a chatbot that will greet you first, and then, you can request to be transferred to a support team agent.

The company has email support as well, which is fast to respond and pretty helpful. Like other SEO tools, this one offers a neat Help Center with many FAQs and how-to guides. These can be very helpful, so much so that you won’t need to contact support.

The level of support will also depend on your subscription. For example, every plan offers priority support except for Essential. In this case, waiting times will be longer compared to priority support that will, more or less, be there for you all the time.

In our SE Ranking review, we can’t say anything bad about it. Compared to Semrush, the level of support is sublime and almost on the same level.

SE Ranking Review: The Final Verdict

After our in-depth SE Ranking evaluation, it’s time to conclude this discussion. For those impatient, we say that this is a surprisingly good SEO tool with plenty of functions even for the most demanding users.

SE Ranking supports advanced keyword research, site audits, and its famous AI-driven tools for improving content optimization and quality. Above all, it’s intuitive, easy to use, and snappy, making the process of using it enjoyable.

The tool doesn’t rely too much on its paid additions and even if you purchase the Essential plan, you’ll find it satisfactory. Granted, the Pro plan is miles ahead and for our taste, the Essential plan could be a bit more topped up, especially in the number of subaccounts.

If you find some of the downsides we mentioned cardinal, an alternative to SE Ranking would be Semrush. That is if you don’t mind paying at least 100% more for its cheapest plan. If you’d rather stay under the $60/mo price tag, we assure you there’s no better and more equipped choice than SE Ranking.

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