Staying on top of the competition means knowing your position in the market. A quality rank tracker tool can aid you by showing your exact ranking in SERPs, thereby, allowing you to improve your SEO strategy.
When talking about rank tracking, it usually has to do with keywords. You’ll need to monitor a group of keywords to determine how well you rank for them relative to your competitors. For this to work, the rank tracker tool you’re using must be well-equipped.
It must have the required means to track your SEO ranking swiftly and precisely. On top of that, it must be simple to set up and use, and if possible, to be priced reasonably. Well, we know all your doubts and wonders, and today, we’re here to relieve them.
Our guide will tell you more about the best rank-tracking tools in 2024 based on our real-world tests. We’ll also clarify how to track keyword ranking, how to use a rank tracker, and even how to track your keywords for free like a pro!
What Is a Rank Tracker Tool?
A rank tracker tool is a piece of software that lets you monitor your site’s ranking in SERPs for a given set of keywords.
It can monitor any domain or even specific pages, requiring only two parameters:
- The URL of the page/site you’re trying to track,
- The set of keywords/phrases you would like the tool to track for you.
With these two parameters, a rank-tracking tool will come back with a heap of information on how you rank in SERPs. Using this information, you can rework your SEO strategy and ensure you rank even better to catch up to the competition.
Many rank tracker tools are more than that, however. They include a package of nifty features like domain analysis, competition overview, SERP monitoring, and so on.
We, in fact, prefer these all-around tools, as we call them, for one simple reason – they can do it all.
If you track your Google ranking, let’s say, and you want to improve upon it, you can use the SAME tool to achieve your goal. A great example is Semrush, which can track your ranking but also provide new keywords and SEO tricks to aid you.
In doing so, you can achieve great progress and be able to monitor it through the same tool without hassle. We deepen our discussion in the next section, so stay with us.
Best Rank Tracking Tools for 2024 – Our Detailed List
Today’s list of the top 10 rank-tracking tools for 2024 will consist of all-in-one and dedicated tools.
However, we’ll mostly focus on the first category, while dedicated tools will have a secondary role, so to speak.
Don’t worry – all tools are thoroughly tested by our team.
1. Semrush
Semrush is a household name in the industry. We all know how powerful it is, offering rank tracking that you can combine with many of its other features. However, its rank tracking alone is great, as it lets you find out about many vital metrics.
These include visibility, average position, and even estimated traffic – something you won’t find in Moz, for example. Moreover, Semrush gives you information about cannibalization and ranking distribution to see how well you rank in the top 3, top 10, or up to the top 100.
Another thing we love about Semrush’s Position Tracking tool is the option to discover featured snippet opportunities. They’re crucial for ranking better and getting more traffic. Of course, Semrush can track your ranking even on different devices – mobile, for example.
Track Your Ranking With Semrush
As the best rank tracker tool in 2024, Semrush offers plenty more features. We use its Keyword Magic Tool often, as well as keyword and domain analysis, which is perhaps the most important. Another perk is the Content Editor tool, which optimizes your content.
Semrush is a rest haven for those most demanding. This tool works incredibly well regarding site auditing, backlink tracking, and keyword/backlink gaps that you’ll need to fill to improve your SEO ranking. We tested Semrush, so feel free to read our review.
In short, it’s the best SEO rank tracker tool for us, one that is both easy to use and access. Better yet, it has a 14-day free trial that you can start right away through our site. If you just go to Semrush and do it yourself, the trial will last for 7 days instead. Think about that.
- Price: $117.33 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 500
- Search engine support: Google, Bing, and Baidu
2. SE Ranking
SE Ranking is an affordable, intuitive, and feature-rich rank-tracking software.
Everything you need from a capable rank-tracking tool in 2024. It comes with a heap of new features, such as cannibalization reports that will prevent cannibalization that’s detrimental to your ranking.
Our team likes its overall visuals and the way SE Ranking presents information to the user. When tracking your ranking, you’ll need to provide a keyword or a couple of them. It will then divulge information like average position, search visibility, and traffic forecast.
Also, SE Ranking displays SERP features and offers the option to choose the country. This lets you see if you rank well regarding local SEO. Position Filters are here as well, and SE Ranking enables you to choose the top 1, top 3, top 5, top 10, top 30, and top 100.
Get an Affordable Rank Tracker: SE Ranking
As a result, you can see which keywords made it to these positions. Speaking of positions, SE Ranking will inform you of position changes by email, letting you know whether you have progressed or regressed. That was one of our favorite options in our SE Ranking analysis.
Compared to Semrush, SE Ranking is very similar in terms of quality. It’s also an all-around tool with features like Site Audit, Content Marketing, and even AI-powered features to optimize your content quality-wise and in regards to keyword distribution.
Through the button above, you can get the cheapest price on SE Ranking and snag the most affordable deal.
Or, if you’d rather not pay at the start, SE Ranking has a splendid 14-day trial like Semrush that you can begin now. Let your rank-tracking journey start!
- Price: $52 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 750
- Search engine support: Google, Yahoo, Bing, and YouTube
3. Ahrefs
Ahrefs is another rival of Semrush that does a wonderful job of rank tracking. The number of features you can get in this rank tracker tool is astounding. Again, it’s more of a general SEO tool, which is why we think it’s so great.
However, if you’re solely into rank tracking, you’ll be happy to know that it’s very intuitive. Add a project, shell out a few keywords, and voila! Ahrefs will come back with all the valuable insights, such as your current ranking, average position, SERP features, etc.
Much like Semrush, Ahrefs supports geolocation filters, letting you select the targeted country. Users can also track specific locations within countries – another nifty little addition. Moreover, Ahrefs allows for device filtering, which means you can track mobile ranking.
Ahrefs offers another bit of information titled SOV (Share of Voice). It displays the percentage of clicks from organic search traffic that landed on your site. Position distribution is available if you want to explore positions from 1 to 100.
Another thing you’ll find in Ahrefs is SERP features. You’ll see individual ranking for each keyword and phrase, with the option for Google Search Console integration for even more information. Ahrefs, however, updates your ranking every 7 days.
Semrush, in comparison, does that daily, making it far superior. Not to mention its price which can get opulent quickly if you go for one of the Advanced plans. Ahrefs is undoubtedly impeccable but as long as you’re willing to pay for it.
- Price: $108 a month
- Free trial: No
- Number of tracked keywords in the cheapest plan: 750
- Search engine support: Google
4. Moz
Moz is a reliable rank-tracking tool – and one of the best in 2024.
However, you should know that, while it functions really well, it brings nothing exquisite to the table. When we compared Moz to Semrush, we concluded that Semrush is a lot better.
Still, Moz offers its Rank Checker tool that works fairly well. You just have to enter the domain you want to track, along with a keyword or more of them. Moz will then display the bog-standard metrics like current ranking, SERP features, and so on.
We like the option to track even competitors regarding keyword ranking, so you can promptly compare your website to theirs. Another nifty option is to input geolocation or switch to mobile ranking, which, in 2024, is a necessity.
Moz at least updates your ranking daily, which is a far cry from Ahrefs and its weekly updates. Like its previous three rivals, Moz offers a boatload of other SEO tools, including on-page grader, on-demand crawl keyword research, and many more.
The problem with Moz is that it brings nothing unique to the table. Yes, everything works like a well-oiled machine but that machine isn’t reinventing the wheel. Thus, if you need more advanced features and something to blow you away, SE Ranking and Semrush are better.
Moz offers a 30-day free trial, which can be very useful. But after the trial expires, we recommend getting its Medium plan, which offers the best value. Unfortunately, it ends up costing more and offering slightly less than Semrush, making it a bit obsolete in comparison.
- Price: $39 a month
- Free trial: 30 days
- Number of tracked keywords in the cheapest plan: 300
- Search engine support: Google, Bing, and Yahoo!
5. SERPWatcher
Okay, so at #5, we have SERPWatcher from a well-established company Mangools.
Mangools upped its game with a free rank tracker tool, SERPWatcher, that works flawlessly as a free tool. Type in the domain, select the location and choose your preferred platform.
SERPWatcher offers a few locations to pick from, after which, you’ll need to enter up to 50 keywords to track. Once you click on “Start Tracking”, SERPWatcher will take about 30 minutes to generate a report. Luckily, the report is more than satisfying.
It updates its information daily and offers an experience akin to Semrush. Information about the current ranking is here and users can see their SERPs, mobile/desktop ranking, and much more. Bear in mind that SERPWatcher doesn’t include other search engines – Bing or Yahoo!
Still, this shouldn’t be a problem, as Google is the priority for 99% of you. Free users can track 50 keywords, which is an impressive feat. But if you’d rather improve upon this, you can upgrade for as low as $29.9 a month for the Basic plan to track 200 keywords instead.
The most expensive plan allows you to track 1,500 keywords with unlimited keyword suggestions per search. SERPWatcher is accompanied by many free tools as well, such as KWFinder, which lets you get new keyword ideas for your website.
There are also SERPChecker, LinkMiner, and SiteProfiler, all of which are worth exploring.
- Price: $19.90
- Free trial: 7 days
- Number of tracked keywords in the cheapest plan: 50
- Search engine support: Google
6. Pro Rank Tracker
How to track keyword ranking swiftly and with great accuracy? Well, you might want to check Pro Rank Tracker. This is a dedicated rank-tracking tool that you’ll mostly use for one thing – tracking your keyword ranking. That much is obvious.
We like that the tool offers a free plan as well, but it’s limited to only 20 keywords a day. Not the happiest solution. Premium users can track 500 keywords and beyond, as Pro Rank Tracker offers features like SERPs, mobile tracking, and daily position updates.
The tool is incredibly intuitive and tracks your vital metrics effortlessly. Again, you can apply a geolocation filter and select from mobile/desktop platforms. Vital to mention is that it won’t track only your Google ranking, as other search engines are involved.
Thus, Pro Rank Tracker includes options like Bing and Yahoo but also platforms like Amazon and YouTube for good measure. Pro Rank Tracker is excellent for those willing to maximize their SEO performance while not breaking the bank. However, don’t expect more.
Lower-tier plans are cheap and you can track 500 terms for $49 a month. The Pro plan already offers 1,500 terms to track but costs $109 a month. Agencies are also welcome here, and the Agency plan is $189 a month for 3,000 search terms.
Pro Rank Tracker offers various business-related additions, such as SERP checking, API access, and a dedicated CSM to help you out. There’s a 14-day free trial too, which lets you track 500 keywords in the first 14 days. Take your pick.
- Price: $49 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 500
- Search engine support: Google, Bing, Yahoo!, Amazon, and YouTube
7. Rank Tracker
Rank Tracker is different from the one with the prefix “Pro” above. This is a keyword rank tracker tool that lets you do more than just basic position tracking. However, as its name implies, it does focus on this aspect heavily, while dabbling in other aspects.
For example, there’s an AI article writer to help you optimize your pages. More expensive plans also offer website audits and keyword research but these features are much “smaller” in scope compared to SE Ranking and Semrush.
Regarding position tracking, this tool works really well. Users can track from 200 to 4,000 keywords easily by applying the necessary features. Rank Tracker even offers keyword suggestions and can check your SERP features to ensure better positioning.
We like that even the cheapest Starter plan at $17 a month can track up to 10 projects. Plus, there are unlimited on-demand reports, which you won’t find often. For a cheap tool, it’s impressive that all rankings are updated daily – something we value.
Rank Tracker perfectly integrates with Google Search Console too, expanding its already impressive capabilities. Its plans differ in price and mainly numbers, as more expensive plans can track more keywords and provide more backlink rows and SERP checks.
We suggest exploring its site and seeing what you like the most. Price-wise, you’ll pay from slightly under $17 to $146 a month, with the option to get a 7-day trial. All in all, it’s also a solid local rank tracker tool that you can get into promptly.
- Price: $16.8 a month
- Free trial: 7 days
- Number of tracked keywords in the cheapest plan: 200
- Search engine support: Google, Bing, Yahoo, and Yandex
8. AccuRanker
Talking about the best rank-tracking tools in 2024 means we can’t skip AccuRanker.
Perhaps among the most popular tools for this purpose, AccuRanker works really well. It’s easy to set up and track a solid volume of keywords based on the given parameters.
Needless to say, you’ll find out about your current ranking and get a forecast of monthly search volume for the given keywords. We like AccuRanker’s ability to track your position across different search engines and languages, which makes it very handy for foreign users.
Another perk is full integration with Google’s SEO tools for easier tracking. Those who decide on AccuRanking will enjoy the option to track the YouTube channel’s performance, which content creators will find just about right.
AccuRanker doesn’t skimp on features, so the entire range of plans kicks off at 1,000 keywords and costs around $120 a month. Expensive indeed but there’s a 14-day trial to test out the service first. Also, updates are daily, so you’ll get a fresh batch of rankings every time.
In addition, AccuRanker comes with a set of free SEO tools like SERP analysis, live SERP tool, and Google Grump. It’s a quality tool if you need position tracking and nothing else. For a service with this limit, we must admit that AccuRanker is more expensive than we expected.
- Price: $116 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 1,000
- Search engine support: Google, Bing, YouTube, and Baidu
9. Nozzle
Nozzle is a keyword rank tracker tool established in 2015. It’s a relatively new player on the market but a powerful one if we take into account all of its extensive features. Nozzle’s interface shows you numerous metrics to determine your ranking accurately.
These metrics include expected volume, exact ranking, social media shares, and so much more. We love how Nozzle updates its information VERY frequently. Unlike typical daily updates, Nozzle reduces this period to about 5 minutes.
This means you get new information every 5 minutes for the highest level of accuracy. Furthermore, Nozzle’s pricing structure is different, as it doesn’t limit you to the number of keywords you want to track but rather the number of SERPs you want to get.
The Basic plan gives you 10,000 SERPs and costs just $49 a month. If you want 21,000 SERPs, you can go for the Advanced plan and pay $99 a month. Users who opt for the Pro Plus plan can get up to 130,000 SERPs and enjoy the highest-tier service.
Nozzle even offers Business plans for those more demanding and there’s the Enterprise plan with 1,5M+ monthly SERPs. Other than that, Nozzle supports all standard SEO rank tracker tool options, such as various filters and mobile index support.
- Price: $49 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 10,000 SERPs (no KW limit)
- Search engine support: Google
10. Nightwatch
Nightwatch is among the best rank-tracking tools thanks to its beautiful interface with plenty of useful metrics. It’s very intuitive and easy to set up, allowing you to track your ranking across more than 107K worldwide locations.
Furthermore, Nightwatch is excellent for local SEO and tracking your local ranking. This will help your business flourish and rank better relative to competitors. We like how comprehensive it is, with splendid graphs and colorful charts clearly showing all the data.
Filtering options are ubiquitous, as Nightwatch lets you fully customize search parameters. You can even set the language or geolocation, in addition to the search volume for greater precision. Nightwatch supports a few more features.
For instance, you can audit your website and monitor your backlinks, which is crucial for appearing in SERPs. Google Search Console and Analytics are supported too, and Nightwatch can integrate them natively without hassle.
The company relies on its AI Tracking as well, which helps you track the performance of ChatGPT in real-time. Price-wise, it depends on how many keywords you want to track. The range starts at 250 keywords which costs $32 a month.
However, as you go above the ladder, you can track up to 10,001+ keywords and access options like API access, white label reports, unlimited user seats, and so on. Finally, there’s a 14-day risk-free trial for all plans to properly examine the tool before buying it.
- Price: $32 a month
- Free trial: 14 days
- Number of tracked keywords in the cheapest plan: 250
- Search engine support: Google, YouTube, and Bing
How to Track Keyword Ranking
Now that we’ve established what rank tracking is and identified the best tools for it, let’s explore how to track your keyword rankings.
For this example, we’ll use Semrush, as it’s the best SEO tool overall. First, you’ll need to subscribe to it and the best way is to start a 14-day trial.
You can do so using the button above, in which case, you can even get a 17% discount if you opt for one of the annual plans. Regardless, if you have Semrush, open it up and on the left-hand side, find the option titled Position Tracking.
Click on “+ Create Project” – it’s a blue button. Then, enter the name of the project, which should be the domain address. It can be a website or a specific page. Next, select the search engine and device type. When it comes to search engines, you can select:
- Bing
- Baidu
For devices, you can choose mobile, desktop, and tablet. The next thing to configure is location.
If you want global ranking, leave this blank – if not, enter the name of a specific location. Finally, add some keywords into the blank textbox and press Start Tracking.
Once Semrush gathers all the required information, you will get a report that looks like this. You can see visibility, average position, estimated traffic, rankings distribution, and so forth. With so much info at your hand’s reach, it’s easy to notice why Semrush is the #1 rank tracker tool in 2024.
It’s good to know that SE Ranking is great too, as it functions the same. In fact, tracking your keyword ranking revolves around the aforementioned parameters, such as the location, keywords, domain, and device.
Can I track my website ranking on Google for free?
If you’re wondering how to track your Google ranking – or any other – for free, know that this is primarily a premium feature.
Of course, you can use a free rank-tracking tool but in this case, you’ll be limited in terms of locations and the number of keywords.
We, again, recommend using Semrush. Its free subscription allows you to track keyword rankings but the best-case scenario is to opt for its 14-day free trial. The free trial relates to the premium plan – the Pro one, in case you’re wondering.
Try Semrush for Free for 14 Days
This will allow you to track 500 keywords and up to 5 projects, with 10,000 results per report. Furthermore, the free trial is without risks and you can get it below right away. While SERPWatcher from Mangools is excellent, it can track only 50 keywords.
Compare this to Semrush and its free trial and you’ll see it tracks 10 times more. Additionally, Semrush, even in its free version, comes with an array of other features to aid your SEO efforts. This is a far cry from many other options on this list.
Regardless of whether you have a free account or you started your free trial on Semrush, we guarantee you’ll be satisfied. If you don’t want to be charged, simply cancel your trial in the first 14 days and downgrade to a non-paid account with limitations. Couldn’t be simpler!
Conclusion
The top 10 rank tracker SEO tools from our list are tested personally by our team. While our favorite pick is Semrush, we also recommend SE Ranking because of its versatility and flexible pricing. Other options on the list are worth visiting as well.
In particular, we like Ahrefs with a staggering amount of provided information, albeit, its weekly updates can harm the overall experience. As far as dedicated rank tracker tools go, some of our favorites include Pro Rank Tracker and AccuRanker.
These are lower-tier tools that you can use specifically for this purpose. In the end, we’ll voice our opinion again and say that we prefer full-fledged SEO tools instead. Henceforth, it’s easy to see why Semrush is our winning choice and thus, our honest recommendation.
