Improving SEO is crucial for a website’s success. It is so vital, that many companies are competing on the market with dozens of free SEO tools. In a recent guide, we discussed our top 10 premium SEO solutions.
However, if you’re on a budget and have virtually nothing to spend, is there any hope? Of course. Every product finds its buyer – even if the buyer can spend $0.00. There are countless free SEO software to pick from with a level of quality that will surprise you.
Our team took quite a bit of time to test all of them before making this list. The task for today is simple. Discuss the absolute best free SEO tools in 2024 to give you a comprehensive and in-depth look at all of them and make your choice easier.
Best Free SEO Software to Improve Your Ranking Swiftly
When we discuss free software, we need to clarify our thoughts.
First of all, we’re discussing really free SEO tools that can be used without paying a dollar. Usually, everything revolves around signing up and starting to use them right away.
Keep in mind that most of the tools we presented below offer premium plans.
However, as we have another article about that, our focus is on their free offers. You can always upgrade to the paid plan as you see fit if you don’t find free features sufficient.
Okay, so today’s list will be pretty long. We have a lot of ground to cover, so sit tight and keep reading. Our favorite free SEO tools, all tested by our team, include:
1. Semrush
Semrush is a paid SEO tool that can be used for free. Its free version is limited but you still get a heap of quality features.
One of them is keyword and domain analysis which gives you plenty of information about each keyword and domain.
Free users can also enjoy its Keyword Magic Tool to get new keyword suggestions based on the search query.
Semrush’s interface is very simple to use and the tool works even on mobile devices. Better yet, the free plan includes a Site Audit function.
It’ll tell you what’s wrong with your site and provide the necessary fixes to improve overall SEO. This, of course, isn’t all, as free users can revel in some of the most amazing features on the market, including SEO writing assistant, position tracking, and so on.
Semrush offers a 14-day free trial to test its paid plan – another welcome addition. You can claim this excellent free trial below or create an account and use it for free. Your call!
Read our Semrush review to find out more.
2. SE Ranking
SE Ranking’s beautiful interface makes it extremely attractive.
As one of the best free SEO tools in 2024, it offers features like Keyword Research, Rankings, and Website Audit, making it pretty well-equipped.
We like the presence of many Content Marketing tools, including Content Editor to craft more SEO-optimized articles. Moreover, SE Ranking can track your competitors, find broken links, and help you improve your content quality.
The paid version isn’t too expensive either and starts at $52 or so a month. On top of that, each new account gets a 14-day trial to test out the premium features. SE Ranking isn’t better than Semrush and is rather a value-oriented tool.
However, given its solid free SEO software that works flawlessly, it’s worth a shot. Below, you can start your free trial and if you’re interested, get a discount on the annual plan afterward.
For more information, read our SE Ranking review.
3. Ahrefs
Ahrefs is a fierce competitor of Moz and Semrush. Like them, it has an array of free SEO tools at your disposal.
Most notably, there’s the keyword generator that displays keyword volumes and related phrases and questions.
Another perk of Ahrefs is the keyword rank checker that lets you see how well you rank for a specific keyword. Free users can even enjoy the broken link checker but in the free version, you can see up to 10 broken links, which might not be particularly useful.
On the brighter side, Ahrefs has a backlink checker that crawls the internet and finds 100 websites similar to yours, opening up possibilities for quality backlinks. One of our favorites is also a SERP checker that analyzes the top 10 rankings for a keyword in any country.
4. MozBar
MozBar is a free SEO tool in the form of a Chrome extension. It’s intuitive, simple to set up, and very nifty.
It lets you see the domain authority, which makes it useful for inspecting your competitors and finding new keyword opportunities.
This free SEO tool lets you customize your search by country, search engine, city, or region to tailor it to your needs.
Furthermore, MozBar supports exporting data to CSV and has the on-page highlighter function to find specific keywords and links.
It’ll provide you with accurate page optimization details and content suggestions based on the keyword you searched for. Keyword difficulty is another parameter that MozBar displays, again, enabling you to rank better by targeting lower-difficulty phrases and keywords.
This is a Chrome extension, so it can be used on desktop platforms. Download it for free from Google’s official extension store and find out important SEO metrics now.
5. Google Keyword Planner
Google Keyword Planner is a decent free SEO tool focused on finding new keywords that you should target.
However, it also provides valuable information like search volume that helps determine how well it should rank.
In addition, Google Keyword Planner shows you related phrases and keywords, plus the level of competitiveness for each. We like this tool’s ability to display long-tail keywords to help Google better understand your content and what it’s about.
Best of all, it’s REALLY free to use and requires no payment.
However, it also doesn’t offer as many bits of information as Semrush or SE Ranking. It’s no wonder Semrush is still our favorite, even as free SEO software.
6. SEO Spider
SEO Spider is an audit-oriented tool that you can use for free.
It’ll scan the website for various SEO problems, including broken links. In doing so, it helps you remedy the problems, thereby, improving your ranking on Google and other search engines.
The free version is feature-rich and lets you audit up to 500 URLs.
Also, this version can generate XML sitemaps and analyze your metadata and page titles.
The paid version can crawl unlimited URLs and comes with spelling and grammar checks, our favorite feature.
7. Google Analytics
Google Analytics is easily accessible through the HTML code installed on your site.
Once you set it up, it’ll show you relevant SEO parameters to help you understand your ranking. It displays everything in real-time, even the site’s visibility and performance.
Google Analytics is capable of showing the keywords that lead visitors to your site.
Also, this free SEO tool displays a myriad of important parameters, such as bounce rate, retention, demographics, monetization, engagement, and many more.
8. Google Search Console
Google’s incredible precision in providing information comes clean in its Search Console.
Coming from Google’s woodwork, this tool is a position tracker that allows you to check your ranking in SERPs on Google’s search engine.
Simply type in your domain and get full information about the number of clicks and impressions. Google Search Console also displays the most visited pages, which devices are used to access your website, and the geographical origin of your visitors.
We like that you can put individual pages on your websites and get all of the aforementioned information about them.
Beyond that, Google Search Console allows you to: submit sitemaps, provide information on indexing status, give indications of a website’s mobile usability, alert you to potential security issues, and more.
Of course, it’s a 100% free SEO application that requires no upfront payment.
9. Mangools
Mangools is a straightforward free SEO tool, that helps you find long-tail keywords with low difficulty. Its KWFinder tool is especially useful for this, displaying all the valuable information about each keyword.
It’s crucial for improving your SEO and ranking better. Simply enter the keyword, select the region, and pick the language you want.
Click on Find Keywords, and voila! KWFinder immediately displays the keywords that you can easily rank for, along with their position, search volume, difficulty, and number of visits.
You can also examine other domains and see what your competitors are ranking for. Another benefit is the presence of four more awesome tools, including LinkMiner, SERPWatcher, SERPChecker, and SiteProfiler, all covering different aspects of SEO.
Mangools has a large database and can explore up to 50,000 worldwide locations. Each search result is accurate, as Mangools checks more than 2.5B related and nearly 100 M competitor keywords monthly. Explore Mangools through the link below.
It offers a forever-free plan that applies to all of its tools. Register for Mangools and you can use all of them in a limited scope. Given Mangools’ affordable nature, it might be a good idea to check out its Basic plan at under $20/mo too, as it offers a 2-day refund policy.
10. BrightLocal
BrightLocal offers local SEO tools that you can easily access.
One of its most notable features is the local SERP checker, which analyzes keywords locally, based on your website location. The feature called RankFlux tracks changes in algorithms and your ranking each day.
Our team likes its ability to create Google reviews that you can fully customize and share with your visitors and customers. Finally, BrightLocal’s ability to scan the website for outdated and redundant information about your website online is crucial.
All of these tools help keep your website afloat and apply the improvements to boost your SEO.
Needless to say, BrightLocal offers even more advanced features in the paid plan, in which case, it can audit your site and find small errors that the free plan can’t.
11. Keyword Tool
Keyword Tool is a capable keyword researcher that allows you to find 750+ long-tail and short-tail keyword suggestions for each keyword.
Moreover, it works on Google and Bing but also a plethora of social media platforms.
These include Instagram, X, TikTok, and plenty more. Keyword Tool’s free version works by using Google Autocomplete and only shows you parameters like search volume, keyword trend, average CPC, and competition.
To get more insights, you have to pay.
12. GTmetrix
Another excellent free SEO tool for 2024 is GTmetrix.
It’s an overly simple tool that lets you analyze your website and discover potential problems.
GTmetrix provides you with information about the performance, website structure, and page loading.
We like that its free version functions well but we must admit it’s on the slower side. Semrush’s auditing function is much faster in comparison, and even in the free version, it provides more information to work with. For example, it can show you broken links as well.
GTmetrix requires a free account to be used, unlike Keyword Tool where you can start with the keyword research right away.
13. Grammarly
Grammarly is a very handy free SEO tool for improving your writing through grammar and spelling checks.
It’s available as a Chrome extension but also in the form of an add-on for Microsoft Word, making it very versatile.
While not a direct SEO tool, Grammarly can vastly improve your content by removing errors and ensuring everything flows well. Our team uses it in the writing process and we love the ability to set goals for each article you write.
For example, you can choose the type of audience, set the formality, and select the intent to ensure the article sounds the way you like it. Grammarly will then show you the clarity, engagement, and delivery and give a grade for each.
This way, you can improve upon it to create more engaging content, and thus, drive more traffic to the website. It’s completely free as well – with a free account – but you can go for its premium plans where you’ll also be able to enjoy plagiarism checks and other tidbits.
14. AlsoAsked
AlsoAsked allows you to search for the questions that people ask related to the keyword. It’s a free SEO software that works quite simply.
Open the website, enter the keyword, and click on Search. AlsoAsked then provides a complete PAA diagram (People Also Ask).
Here, you can see all the popular questions related to the subject but also many sub-questions that might be worth exploring and answering. We value that you can click on one of the displayed questions and get even more suggestions related to it.
The free version of AlsoAsked allows you to save the PAA diagram in PNG and have it ready on the side when you decide to tackle the question you’ve searched for.
15. Yoast SEO
Yoast SEO is a WordPress plug-in that you can install for free. It’s a nifty tool that improves the content structure, making it sound more professional and streamlined.
Yoast gives you suggestions about keyword placements, meta descriptions, and so on.
It grades your content based on these parameters and informs you which parts need improvements. The free version is more than enough to keep you going but if you want, you can pay for the premium option to unlock more insights and better optimize your content.
16. CanIRank
If you need a free SEO tool to tell you if you can rank for a keyword, there you go. CanIRank does exactly that.
It shows you the keyword difficulty and tells you if you can rank on it by displaying the ranking probability percentage, with a no-quibble approach.
Type in the keyword and immediately get the number of searches, CPC, and value. In addition, CanIRank gives you plenty of suggestions to rank better instead of just displaying the ranking probability and keyword difficulty.
17. Seoquake
Seoquake is a browser extension that aims to improve your SEO ranking. It’s jam-packed with features like backlink analysis and Semrush ranking. Goes to show just how relevant Semrush is.
Regardless, Seoquake lets you analyze any domain and get an impressive array of data.
It appears under each page you visit in the browser, so once you click on it, Seoquake divulges the required information. We like that it can show you Google Index updates as well as the site’s Facebook likes and the date of its last index.
18. Free Keyword Tool (WordStream)
WordStream developed a high-quality free SEO tool called just Free Keyword Tool.
What an original name! Jokes aside, this software recommends targeted keywords based on the domain or the keyword you enter into the search bar.
It requires no account and can be used for free right away. Each keyword comes with a litany of data like search volume, the level of competition, and minimum/maximum CPC. Moreover, the tool displays both long-tail and short-tail keywords.
When we typed in “SEO”, we got keywords like SEO and marketing, site rank, and SEO firms, which goes to show how broad the software is.
Finally, we love its ability to search for keywords according to the industry and country you choose.
19. Seed Keywords
Seed Keywords is a unique tool that allows you to create so-called scenarios. Basically, it wants you to imagine a scenario and what would people search for in that case. Let’s say you need a comfortable car that goes on petrol – what would you search for?
If you know what you’d type in the search bar, type the same request in Seed Keywords and get related keywords and phrases.
Seed Keywords allows you to think outside the box. Better yet, it allows you to get into the minds of your visitors and tackle their needs precisely.
20. Animalz Revive
Animalz Revive is yet another free SEO tool that helps you improve your ranking but this time, thanks to content updates. It functions by being provided with a URL, in which case, it checks the website to discover the content that’s losing traffic and becoming obsolete.
Best of all – it works wonderfully and provides valuable information at that. For instance, it shows you the traffic loss since the peak in percentage, and next to it, you can see the exact number of traffic losses. This shows you which articles and pages should be fixed first.
Of course, Animalz Revive won’t inform you of specific outdated information on the page.
However, if the page is losing traffic, it’s a good indicator that it needs additional content optimization.
21. Seobility
Seobility’s main focus is site audit and crawling. Once provided with the domain, Seobility crawls all your pages, delving into every nook and cranny.
In doing so, it comes out with SEO-related results that show technical problems, slow-loading pages, and content reports.
The latter is interesting because it displays your content problems within certain pages. For example, you can discover if you have duplicate content, stuffed keywords, etc. Seobility even shows you problems with the Sitemap, which, if not done well, can be detrimental to your SEO ranking in the long run.
All in all, an impressive free SEO tool for basic site auditing that can be expanded with paid plans. Not to mention the free plan lets you crawl only 1,000 per crawling session, after which, you have to wait for THREE days to crawl again. A bit of a bummer.
22. Hunter
This free SEO software aids link building by allowing you to swiftly find the email addresses of people and connect to them. How does this work, you might be wondering?
It’s simple. Provide the name of the company or the website and you can find its personnel, including the CEO. From here, you can contact that person directly and ask for a backlink. Furthermore, Hunter lets you save each person as a lead.
Once you have all the persons you deem important to your website, you can link with them and discuss backlinks, guest articles, and other types of collaboration. Hunter even lets you choose the department and find specific people in different branches of business. Sweet!
23. RankMath
RankMath, like Yoast, is a WordPress plug-in with plenty on offer for its free users. It is considered one of the best free SEO tools for WordPress.
Namely, one of its best features is the SEO analysis score, which tells you how SEO-optimized the page is. We like its Google Search Console integration, which always comes in handy.
This free SEO tool is excellent for content optimization, letting you see if your keyword is properly dispersed and used in the URL, meta description, and title tag.
What’s more, RankMath suggests different optimization solutions to make each page stand out.
Our team likes its Content AI which will serve high-volume content creators and boost the overall quality. Alas, this is a paid addition that starts at $3.99 a month.
24. Exploding Topics
If you want to be two steps ahead of your competition, a free SEO tool like Exploding Topics is great.
It displays the topics that will trend soon, letting you work on these subjects or simply incorporate keywords related to them in your older pages.
The free version is limited and it shows you trends that will trend in 2 to 15 years. You can choose from many categories, such as gaming, finance, marketing, education, technology, home, software, and dozens more.
If you pay for the Pro version, you can even search for particular trends you deem important to your website.
The Pro version allows you to see the future projection of up to 3 months, which is much better than the 2 to 15-year period in the free version that likely won’t be very accurate.
25. Merkle
Merkle dabbles in SEO optimization but primarily focuses on customer experience and related improvements.
That’s not to say it doesn’t have some of the best free SEO tools. We like its Snipper Preview, for example, which we haven’t seen in many services on this list.
It edits your page descriptions and meta titles to help them appear in SERPs and potentially in the Snipper Preview for better Google rankings.
There’s also this Schema Markup Generator, Crawling, and Rendering features to help you test the site’s performance on Google.
26. HARO (Help a Reporter Out)
HARO isn’t a free SEO tool per se. However, it can be used as SEO software if you aim to connect with sources or journalists.
Why would you do that? Well, maintaining a good relationship with the press will help you rank better in the long run.
You’ll gain popularity quicker if high-ranking sites can provide backlinks to your site and promote you in one of many ways.
HARO doesn’t offer site auditing and various on-page SEO tools, instead, it’s the most suitable for link-building and backlink opportunities.
If you’re after more tools, consider going for a free trial on Semrush that lasts for 14 days.
27. Synup Listing Scan
Synup Listing Scan is a free SEO tool specifically designed to audit your website. It functions simply.
You need to provide your website information, select its location, and input your name. Once the results come back, you’ll see the strength of your digital presence.
By this, we mean the presence in third-party and Google listings. Synup Listing Scan is great for local SEO and ensuring your website reaches your target audience locally. It’s not great for keyword research and content optimization, as this is its only function
28. Ubersuggest
Ubersuggest is among the best free SEO software in 2024, even though it’s limited.
The tool offers many keyword suggestions based on the entered keyword or the domain you enter. It’s good to know that it offers a premium plan too, as the free offer is, as said, limited.
As a free user, you can search for up to 3 keywords a day and to get more, you have to shell out some money. The good thing is that Ubersuggest is pretty efficient and offers a lot of keyword suggestions to make it to SERPs, increase traffic, and improve your overall ranking.
We like that you can choose from a few countries and languages as well and if you register for free, you gain access to tools like daily rank tracking and personalized SEO suggestions. On top of that, the suggestions are followed by a heap of handy information.
These include the keyword volume, paid difficulty, cost per click, SEO difficulty, and a few more. Mobile and desktop volumes are included too, making it easy to optimize your site for both ends of the spectrum. For a free tool, Ubersuggest is indeed über.
29. Bing Webmaster Tools
Microsoft has its free SEO tool that aims to boost your ranking and help you get ahead of the competition.
For one, the service offers backlink tracking, which is crucial for content optimization and proper internal/external linking structure.
We also love its keyword research feature, which shows you crucial information like impressions, related keywords, and question keywords. SEO reports that Bing Webmaster Tools provides are in-depth and helpful, letting you make necessary improvements promptly.
As a free SEO software, it’s impressive that there’s even the Site Scan feature. It’s basically a site audit function that crawls your website for potential SEO-related problems. You’ll easily find broken backlinks, outdated content, and much more with this tool.
Be aware that the service focuses on Bing rather than on Google – what did you expect? Nevertheless, Bing is the second most popular search engine and if you aim to have your site indexed by it, thereby, improving your Bing ranking, it’s a phenomenal tool to have.
30. Soovle
Last but not least, we should mention Soovle on this list of the best free SEO tools in 2024.
It’s, again, a limited tool that focuses on keyword research across popular platforms like Bing, Google, Yahoo, Wikipedia, YouTube, and plenty more.
You’ll have to type in the keyword you’re interested in and Soovle will provide you with its related keywords. Needless to say, Soovle will display the keywords that people search on the aforementioned platforms, letting you target specific platforms and sites.
The downside is that it doesn’t display vital keyword insights. Therefore, you won’t know a speck about keyword difficulty, volume, CPC, and so forth. For this, you’ll have to use Semrush or SE Ranking, both of which are superior.
Conclusion
Those who seek the best free SEO tools for the first time might be baffled at the number of them.
We cherry-picked 30 for this guide but there are at least 10-20 more that didn’t make it to our list for numerous reasons.
Our favorite free SEO software for 2024 is Semrush. It’s simply the best overall, offering the most crucial features for serious SEO improvement. On top of that, it sports a 14-day free trial of its premium plan with a notable 17% discount on all annual plans.
That is if you ever plan on upgrading to get more out of it. We’d also like to go over SE Ranking, a solid service with many handy features and cheap premium plans for those who want to upgrade. These are more “general” SEO tools, so to speak.
However, if you find them a bit overwhelming for your needs, the other options on our list are worth checking out – Ahrefs, in particular. It depends on what you need – website audits, keyword research, backlinks, link building, and so on.
Since these 30 SEO tools are 100% free, you’ve got nothing to lose by checking them out.
Most of them even don’t require an account, so you can start using them right away and work on your SEO without breaking the bank.
